Meff Consultant (Vadodara/Gurugram/Mumbai)

As a Consultant in the Marketing Effectiveness business unit at NIQ, you will play a key role in helping top global FMCG (and other industries) companies optimize their media investments. You will set up, perform project management and deliver of marketing effectiveness analytical solutions, with a strong focus on Marketing Mix Modeling (MMM) and Matched Market Tests (MMT). This role requires a blend of analytical expertise, problem-solving skills, and an ability to collaborate effectively with clients and cross-functional teams. Your analyses and recommendations will help shape tactical media investment decisions for leading global brands.

Responsibilities

Deliver Media Analytics Solutions - Support the execution and delivery of Marketing Mix Modeling (MMM) and other marketing effectiveness solutions to help answer critical client business questions and optimize future media investments.; Collaborate Across Teams - Work closely with internal NIQ teams, media agencies, publishers, and clients to support project delivery, coordinate key inputs, and ensure timely execution of analytical engagements.; Translate Data into Insights - Analyze complex datasets and statistical outputs to develop clear, actionable insights. Help communicate methodologies, findings, and recommendations to both technical and non-technical stakeholders.; Support Client Relationships - Partner with client stakeholders to understand business challenges, address project-related questions, and contribute to the successful adoption of analytical recommendations.; Contribute to Delivery Excellence - Maintain high-quality standards across project deliverables, support process improvement initiatives, and share knowledge and best practices with team members.; ustry & Media Experience - 3 to 5 years of experience in Analytics, Consulting, Media, Market Research, Consumer Packaged Goods (CPG), or a related field.; Media Analytics & MMM - Hands-on experience in media effectiveness analytics, ideally including Marketing Mix Modeling (MMM), attribution methodologies, or other marketing measurement frameworks.; Analytical Acumen - Strong quantitative and problem-solving skills with the ability to apply statistical concepts and critical thinking to solve manufacturer marketing and business challenges.; Data Storytelling & Communication - Ability to translate analytical findings into concise business recommendations and effectively communicate insights to diverse audiences.; Project Delivery & Collaboration - Experience working within cross-functional teams and managing multiple priorities in a fast-paced environment while ensuring timely and accurate deliverables.; Client Focus - Demonstrated ability to build collaborative relationships with clients and internal stakeholders while contributing to positive project outcomes.; Continuous Improvement Mindset - Proactive approach to identifying efficiencies, enhancing methodologies, and contributing to a collaborative, high-performing team culture.

Requirements

Industry & Media Experience - 3 to 5 years of experience in Analytics, Consulting, Media, Market Research, Consumer Packaged Goods (CPG), or a related field.; Media Analytics & MMM - Hands-on experience in media effectiveness analytics, ideally including Marketing Mix Modeling (MMM), attribution methodologies, or other marketing measurement frameworks.; Analytical Acumen - Strong quantitative and problem-solving skills with the ability to apply statistical concepts and critical thinking to solve manufacturer marketing and business challenges.; Data Storytelling & Communication - Ability to translate analytical findings into concise business recommendations and effectively communicate insights to diverse audiences.; Project Delivery & Collaboration - Experience working within cross-functional teams and managing multiple priorities in a fast-paced environment while ensuring timely and accurate deliverables.; Client Focus - Demonstrated ability to build collaborative relationships with clients and internal stakeholders while contributing to positive project outcomes.; Continuous Improvement Mindset - Proactive approach to identifying efficiencies, enhancing methodologies, and contributing to a collaborative, high-performing team culture.; Education: Bachelor’s degree required.; Education+: Advanced degree in Analytics, Statistics, Economics, Mathematics, Data Science, Marketing Science, or a related quantitative discipline is a plus.; Technical Foundation: Foundational knowledge of marketing research, statistical methods, and data science techniques, with the ability to apply analytical approaches to real-world business challenges.

Nice to have

Experience with Marketing Mix Modeling (MMM) and marketing measurement methodologies.; Proficiency in analytical tools such as R, SQL, Excel, or similar.; Experience working with media, consumer, retail, or marketing datasets.; Strong written and verbal communication skills with the ability to present analytical findings effectively.

Benefits

Flexible working environment; Volunteer time off; LinkedIn Learning; Employee-Assistance-Program (EAP)