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Motorcycles Sales - Black Hills Harley Davidson

Sonic Automotive Rapid City, Stany Zjednoczone
Pełny etat Praca stacjonarna

Data publikacji: 03.09.2026

Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the MIDWEST! Our inviting store is nestled just west of Rapid City - in the heart of the Black Hills of South Dakota. We're known nationwide for being a premier dealership with Certified Harley-Davidson® Technicians, friendly parts staff, helpful motorclothes associates and a knowledgeable Motorcycle Sales Team that can help you with the purchase of your new Harley-Davidson® or with one of our hundreds of pre-owned motorcycles available. Each year Black Hills Harley-Davidson® plays host to over 100 of the industry's best brands and companies who showcase their products on our 40-acre layout during the world-famous Sturgis Motorcycle Rally which we call “The Rally at Exit 55”.

Black Hills Harley Davidson is seeking Full-Time Year-Round Motorcycle Sales Associates to provide customers with prompt, dependable, high-quality motorcycle sales using current proactive feature benefit sales techniques. This is a full time, year-round position that works Tuesday-Saturday in the off season with additional hours required including some over-time in the summer. Benefits include an employee discount, employer match 401k, paid vacation, health insurance, including vision and dental options after a qualification period!

Responsibilities

Attain new and used sales quotas as agreed upon with the sales manager.; Use floor time effectively to meet customer needs and solicit sales of all products.; Present the features of all products to customers along with their benefits.; Show each customer the advantages of products over competing brands.; Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.; Maintain profit margin objective for all motorcycle sales.; Follow procedures to ensure timely and proper completion of all paperwork.; Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.; Maintain floor stock daily to ensure vehicles are clean and polished.; Greet customers immediately in a courteous and friendly manner.; Handle telephone transactions quickly and courteously.; Ensure customers are properly qualified for needs, wants, and buying ability.; Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.; Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.; Conduct a road test and pre-delivery inspection prior to delivery to the customer.; Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.; Contact customers to encourage additional sales and ensure customer satisfaction.; Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”; Attend training sessions to keep current with sales techniques and department issues.; Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).; Treat all employees and customers fairly, courteously, and with dignity.; Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s).; Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.; Be prompt and available for flexible scheduling.; Be honest and fair in all business dealings.; Meet or exceed sales quotas regularly.; Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.; The noise level in the work environment is occasionally loud.; Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.; Spend the majority of the day on your feet.; Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.; Occasionally, exposed to exhaust fumes or other airborne particles.

Requirements

Must have the ability to get along with a broad customer base.; High energy level.; Excellent communication skills and demonstrated “closing skills”.; Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.; Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.
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