Product Strategist — Commercial Health Plans

A senior product strategist with deep experience in commercial group benefits and Medicare Advantage product design. This person thinks like a health plan buyer — understanding how vision benefits are evaluated, purchased, and retained within a portfolio of ancillary products. They will lead a competitive positioning initiative and translate findings into actionable product-evolution recommendations for the sales organization.

Responsibilities

Lead a competitive analysis of the company's positioning in the managed vision market relative to key competitors; Diagnose gaps in buyer-level value articulation — packaging, economic framing, and RFP positioning; Develop a buyer-centric product positioning framework that translates member value into P&L impact language; Produce a sales battle card with differentiated value propositions, objection handling, and competitive counters; Identify product-evolution actions that close the gap between what the company offers and what buyers prioritize in vendor selection

Requirements

8+ Years in commercial health plan product strategy, benefits consulting, or ancillary product management; Direct experience at a Willis Towers Watson, Aon, Mercer, or equivalent benefits consulting firm — specifically in the group benefits or voluntary benefits practice; Demonstrated understanding of how health plan buyers (CFOs, benefits VPs, procurement) evaluate ancillary benefit vendors on EBITDA contribution, administrative simplicity, and network adequacy; Experience with competitive displacement or retention strategies in managed vision, dental, or ancillary health; Familiarity with Medicare Advantage supplemental benefit packaging and CMS bid economics; Track record of producing client-facing deliverables (battle cards, competitive briefs, RFP strategy guides)

Nice to have

Former Principal or Senior Consultant at a top-tier benefits consulting firm who has advised large employers or health plans on vision/ancillary vendor selection; Alternatively, a former product leader at a competing managed vision carrier who understands competitor go-to-market strategies from the inside; Someone who has personally run or advised on RFP processes where vision carriers competed head-to-head

Benefits

Weekly Direct Deposit; 401K Matching; Competitive medical, dental and vision insurance; Consistent communication throughout your project; ZeekTek Referral Program