Regional Director of Sales

Provincial Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages lifestyle-focused senior living communities. Our company, which was built on our “Pillars of Excellence,” employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent experiences for our residents. Provincial Senior Living is seeking a Regional Director of Sales to join our team to support our communities in NY, WI, PA, VA, MA. You must reside in one of these states. The Regional Director of Sales (RDS) leads sales and marketing efforts for the region including community sales teams’ productivity and census building for Provincial Senior Living. The RDS is responsible for planning, reporting, goal setting, sales process optimization, sales training, marketing efforts, CRM training, sales program implementation, sales compensation administration, and partners with operational team and community leadership in the recruiting, selection and onboarding of sales talent. The RDS is responsible for increasing the effectiveness and performance of the sales team. The RDS works closely with community Executive Directors, Regional Vice President of Operations, and corporate team members to focus on the appropriate priorities to ensure the appropriate objectives and goals are achieved within the community sales team (Directors of Sales and Sales Associates). The RDS role does not manage the DOSs directly but uses influential leadership in partnering with the Executive Director at each community to maximize the productivity of their DOSs.

Responsibilities

Lead sales and marketing efforts for the region including community sales teams’ productivity and census building; Plan, report, set goals, optimize sales process, deliver sales training and marketing efforts, implement sales programs and CRM training, and administer sales compensation; Partner with operational team and community leadership in recruiting, selection and onboarding of sales talent; Increase effectiveness and performance of the sales team; Work with community Executive Directors, Regional Vice President of Operations, and corporate team members to achieve objectives; Coach, train, and assist in managing Directors of Sales, Coordinators, and sales Coaches; Interview and screen DOS candidates; Manage mystery shopping and competitive shopping program; Maintain competition reports and market knowledge; Achieve sales move-in and occupancy budgeted plan for each community; Develop sales and marketing strategies to meet or exceed predetermined goals; Ensure CRM proficiency and train DOS and marketing coordinators; Perform community site visit audits and assess sales processes; Ensure compliance with marketing standards; Assist in development of annual community marketing budgets; Review monthly marketing financials and budget variances; Oversee sales and marketing quarterly planning; Perform other duties as assigned by Supervisor

Requirements

Must reside in one of NY, WI, PA, VA, MA; Bachelor’s degree in Business Administration, Public Relations/Communications, Marketing or related field; Five years selling in a dynamic environment; At least three years’ experience in multi-community/regional sales manager role with supervisory experience

Nice to have

Senior living experience