Sales Coordinator

ESSENTIAL JOB FUNCTIONS: Sales & Catering Coordination (65%): Prepare all event documentation and coordinates with sales, hotel departments and customer to ensure consistent, high-level service throughout pre-event, event and post event phases. Recognizes opportunities to maximize revenue by up-selling and offering enhancements to create outstanding events. Manage group and event space blocks in sales systems (Delphi.fdc) ensuring optimal space utilization. Acts as liaison between Sales Managers and customer throughout the event process. Makes presence known to customer at all times during this process. Is available to solve problems and/or suggest alternatives to previous arrangements. Proactively identify and resolve operational challenges before and during events in collaboration with internal departments. Manages banquet and meeting space for assigned groups. Collaborate with Sales Managers to assess the feasibility of client requests, including space compatibility and materials. Assists in promoting the hotel, generating new leads, and supporting efforts to secure repeat business. Ensure accurate account history and client data entry within OnQ/PEP. Initiates phone calls to clients prior to their events to confirm final details, collect any updated information, and address last-minute needs. Proactively identifies and presents upsell opportunities such as premium menu options, specialty décor, or added services to enhance the event experience and increase revenue. Revenue Analysis & Reporting Assistant (25%): Generate and analyze daily, weekly, and monthly reports related to pace, pickup, occupancy, ADR, RevPAR, and segmentation performance. Assist in the development of group forecasts, budgets, and revenue strategy plans in collaboration with the Revenue team. Monitor rate parity and inventory accuracy across all booking channels and third-party sites. Create and manage group room blocks, booking codes, and reservation links in coordination with the Sales and Front Office teams. Provide market intelligence by tracking competitor pricing, promotional offers, and business mix. Support weekly strategy meetings by preparing data dashboards and performance summaries. Identify revenue opportunities through upselling recommendations and strategic group placement. Other Duties as Needed (10%).

Responsibilities

Prepare all event documentation and coordinate with sales, hotel departments and customer to ensure consistent, high-level service throughout pre-event, event and post event phases; Recognize opportunities to maximize revenue by up-selling and offering enhancements to create outstanding events; Manage group and event space blocks in sales systems (Delphi.fdc) ensuring optimal space utilization; Act as liaison between Sales Managers and customer throughout the event process; Proactively identify and resolve operational challenges before and during events in collaboration with internal departments; Manage banquet and meeting space for assigned groups; Collaborate with Sales Managers to assess the feasibility of client requests, including space compatibility and materials; Assist in promoting the hotel, generating new leads, and supporting efforts to secure repeat business; Ensure accurate account history and client data entry within OnQ/PEP; Initiate phone calls to clients prior to their events to confirm final details, collect updated information, address last-minute needs, and present upsell opportunities; Generate and analyze daily, weekly, and monthly reports related to pace, pickup, occupancy, ADR, RevPAR, and segmentation performance; Assist in the development of group forecasts, budgets, and revenue strategy plans in collaboration with the Revenue team; Monitor rate parity and inventory accuracy across all booking channels and third-party sites; Create and manage group room blocks, booking codes, and reservation links in coordination with the Sales and Front Office teams; Provide market intelligence by tracking competitor pricing, promotional offers, and business mix; Support weekly strategy meetings by preparing data dashboards and performance summaries; Identify revenue opportunities through upselling recommendations and strategic group placement; Perform other duties as needed

Requirements

Strong communication and customer service skills; Excellent organizational skills and attention to detail; Proficiency with Microsoft Office; Ability to manage multiple priorities in a fast-paced environment; Professional demeanor and a team-oriented attitude; Customer focus; Time management; Problem-solving; Collaboration across departments; Accuracy and follow-through

Nice to have

Prior hotel or hospitality experience; sales support experience; experience with hotel sales systems