Sales Manager, Retail & Broker Management

The Sales Manager, Retail & Broker Management is responsible for leading and directing broker retail sales teams to drive retail execution, product visibility, and sales performance for HP Hood's portfolio of branded, licensed, and private label dairy products within an assigned geography. This role will serve as the primary liaison between HP Hood's regional/key account teams and retail broker partners, ensuring successful execution of sales initiatives, promotional programs, merchandising standards, and store-level objectives. Territory includes Western US States covering CA, WA, OR, NV, UT, MT, WY, AZ, NM, TX. Regular travel to assigned retail locations within the territory is required. Anticipated start date October 15, 2026.

Responsibilities

Leading and directing broker retail sales teams to drive retail execution, product visibility, and sales performance for HP Hood's portfolio of branded, licensed, and private label dairy products within an assigned geography; Serving as the primary liaison between HP Hood's regional/key account teams and retail broker partners; Managing, directing, and motivating broker retail sales personnel; Training and developing broker teams on product knowledge, sales strategies, and execution standards; Providing clear direction on company initiatives, product launches, promotions, and retail priorities; Conducting regular in-store visits and audits to ensure proper product placement, inventory levels, and promotional compliance; Working with store-level personnel to correct distribution voids, address stock-outs, and optimize shelf space and positioning; Leading and monitoring Speed to Shelf execution and item cut-ins; Serving as the communication conduit between HP Hood's internal sales team and broker/retail partners; Relaying promotional details, operational updates, and retail objectives to the field; Attending and leading broker and internal sales meetings to align on priorities and strategies; Analyzing syndicated data (e.g., Nielsen, IRI), internal sales reports, and store-level movement to identify opportunities and guide field strategy; Monitoring competitive activity and market trends, reporting findings to senior leadership; Maintaining detailed records including store call reports, route lists, competitive intelligence, and other field documentation

Requirements

Proven track record of sales growth, customer relationship management, and territory development; Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint); Experience with CRM and merchandising software (e.g., Nielsen, IRI etc.); Ability to lift and carry products, boxes, and promotional materials as needed (up to 30-50 lbs); Ability to stand and walk for extended periods during store visits; Regular travel to assigned retail locations within the territory is required (as much as 3 weeks per month); Must have a valid driver's license and reliable transportation

Nice to have

Bachelor's degree in Business Administration, Marketing, or a related field, preferred; MBA a plus; 5 years of sales experience or retail experience with a consumer package goods manufacturer, major food broker, or retail services company desirable but not required

Benefits

health; dental; vision; wellness programs; employee discounts; retirement plans; tuition reimbursement; ongoing development; advancement opportunities