Senior Sales Executive Benelux - New Business

Help shape the future of connected fleet solutions. AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions. We help customers optimise their operations, create business value, and protect vital functions through connected, data-driven services. AddSecure Smart Transport helps transport and logistics companies improve fleet efficiency, safety, sustainability, and operational performance through connected fleet solutions. We are looking for a Senior New Business Sales Executive to accelerate the growth of AddSecure Smart Transport across the Benelux region.

Responsibilities

Develop and execute territory growth and account penetration strategies across the Benelux region; Identify, qualify, and win strategic opportunities with high-value prospects; Build and maintain a strong pipeline through proactive prospecting, networking, and market development; Own the full sales process from initial contact through negotiation and contract signature; Build trusted relationships with senior stakeholders and executive decision-makers; Lead discovery meetings, solution presentations, and commercial discussions; Translate customer challenges into tailored solutions, business cases, and ROI-based value propositions; Coordinate complex buying processes involving multiple business and technical stakeholders; Maintain accurate opportunity data, forecasts, and sales activity in Salesforce; Represent AddSecure at relevant industry events and share market and customer insights internally; Consistently achieve or exceed revenue, pipeline, and new-customer acquisition targets.

Requirements

At least five years of successful B2B sales experience, with a strong focus on new business acquisition; A proven track record of achieving revenue and new-customer targets; Experience managing complex, consultative, and multi-stakeholder sales processes; Strong negotiation, presentation, and executive stakeholder-management skills; The ability to identify, develop, and close strategic opportunities independently; Fluency in Dutch and English, both written and spoken; A valid driving licence and the flexibility to travel regularly across the Benelux region; You must have the legal right to work in the country where the position is based.

Nice to have

Experience in fleet, telematics, transport, logistics, SaaS, IoT, or other technology-based solutions is an advantage; Familiarity with Salesforce, territory development, and strategic account planning would also be valuable.

Benefits

A senior commercial role with a high degree of autonomy and responsibility; The opportunity to shape growth in an important European market; Close collaboration with experienced colleagues across Europe; An international and innovative working environment; Opportunities for professional and personal development; The chance to contribute to solutions that make customers’ operations safer, smarter, and more sustainable.