Sr. Manager, RGM Strategy – Bakery & Cookies

The Senior Manager, RGM Strategy – Snacks/Bakery plays a critical role in turning RGM strategy into action. This role ensures that category and brand teams have clear, analytically grounded recommendations that bring pricing, promotion, and mix strategies to life in annual planning, innovation, and in-market execution. This role operates as a day-to-day RGM owner for defined brands or sub-category scope, partnering closely with Brand, Customer Strategy, Sales, and Finance to ensure RGM levers are applied consistently and effectively. The Senior Manager supports category-level strategy setting while driving strong execution, performance tracking, and continuous improvement.

Responsibilities

Own RGM strategy development and execution for assigned brands, platforms, or sub-category segments, aligned to the broader category roadmap; Develop brand pricing and price pack architecture recommendations using consumer willingness to pay, elasticity, competitive context, and margin objectives; Partner with Customer Strategy and Sales to design promotional recommendations, event tactics, and trade guidance for assigned scope; Support innovation and renovation pricing by building recommendations, financial scenarios, and post-launch assessments; Translate RGM analytics into clear, actionable recommendations for Brand, Category, and Customer teams; Execute performance tracking, post-event analysis, and KPI reporting to assess pricing and trade effectiveness; Identify risks and opportunities and recommend corrective actions to improve ROI and in-market performance; Contribute to Category RGM Councils and performance reviews by preparing insights, diagnostics, and recommendations; Ensure RGM levers operate in harmony within owned scope, avoiding isolated or inconsistent decisions

Requirements

Bachelor's degree required; 8+ years of CPG, including commercial experience across pricing, promotion, category management, customer strategy, finance, analytics, or related fields

Nice to have

Experience developing and executing RGM recommendations for brands or sub-categories; Strong analytical and financial acumen with the ability to synthesize insights into clear recommendations; Proven ability to influence cross-functional partners and deliver results in a matrixed organization; Hands-on experience across pricing, promotion, mix, and/or price pack architecture; Experience supporting innovation pricing and in-market performance evaluation; Comfort working with syndicated data, elasticity models, and trade analytics; Strong communication skills with the ability to simplify complex analyses for non-technical partners; Experience coaching or mentoring junior analysts or managers

Benefits

Benefits begin on day one: medical, dental, short and long-term disability, AD&D, and life insurance; Matching 401(k) plan with immediate vesting; Unlimited sick time; Paid time off and holiday pay; Free access to fitness center at WHQ; On-site daycare operated by Bright Horizons; Company store; Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups (ERGs)