VP Sales, Programmatic & Data Solutions

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and platforms to activate high-quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we're seeking a senior, consultative sales leader who can accelerate adoption across all verticals, own a growing book of business, and help shape the commercial strategy of this division.

Responsibilities

Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process; Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close; Establish and hit quarterly and annual revenue targets aligned to division growth goals; Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships; Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces); Position Fluent as a strategic data partner not a vendor within client and agency planning cycles; Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles; Attend and represent Fluent at key industry events, conferences, and agency summits; Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation; Identify upsell, cross-sell, and renewal opportunities across your book of business; Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients; Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams; Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights; Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions; Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities; Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

Requirements

8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company; Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking; Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms; Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV; Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations; Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance; Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams; Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level; Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

Nice to have

Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services; Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk; Background in data marketplace workflows, custom segment creation, identity resolution; Prior experience at a data company or media company with a first-party data asset

Benefits

Opportunity to help shape and lead a growing division with significant runway; A collaborative, fast-paced culture with direct access to leadership and real influence over product and strategy