Copy of Director, Brand Marketing

Alliance Animal Health is a fast-growing, private equity backed Veterinarian Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.
We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique.
Why Alliance Animal Health
At Alliance Animal Health, we partner with veterinary practices so they can focus on what matters most: quality medicine and exceptional patient care .
As Director of Brand Marketing, you’ll shape how AAH comes to life for the people who work here, the candidates considering joining us, the practice owners exploring a partnership, and the veterinary community as a whole. You’ll have the opportunity to strengthen an established corporate brand, build a new de novo brand, elevate recruitment marketing, and create events and experiences that deepen AAH’s reputation and impact.

Responsibilities

Role Overview; Key Responsibilities; Brand Strategy & Leadership; Own and evolve the strategic vision and positioning for the Alliance Animal Health corporate brand while providing leadership and governance across AAH’s broader brand portfolio.; Translate the brand strategy into annual and multi-year roadmaps with clear priorities, initiatives, budgets, and success metrics.; Serve as the internal voice of the brand, ensuring AAH has a cohesive, differentiated presence across channels, audiences, and experiences.; Lead the development and ongoing evolution of brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners.; Advise senior leaders and cross-functional partners on how to bring the AAH brand to life through communications, campaigns, events, and other high-visibility initiatives.; Lead, coach, and develop members of the Brand team, establishing clear priorities and creating opportunities for growth.; Oversee agency, freelance, and vendor relationships within the brand function, ensuring resources are aligned with AAH’s highest-priority opportunities. Recruitment Marketing & Employer Brand; Partner closely with Talent Acquisition to develop and lead recruitment marketing strategies that drive candidate awareness, consideration, leads, and applications.; Own employer-brand storytelling for AAH, bringing our culture, career opportunities, and employee experience to life in a compelling and differentiated way.; Lead and execute recruitment marketing channel strategy across web, social media, job boards, email, events, and other emerging opportunities.; Monitor recruitment marketing performance and continuously test and optimize messaging, creative, audience strategies, and channels.; Develop and optimize candidate journeys and nurture programs in partnership with Talent Acquisition, from initial awareness through application, offer, and onboarding.; Guide the development and versioning of recruitment marketing content and creative assets for different roles, audiences, and markets.; Oversee employer reputation strategies across platforms such as Glassdoor and Indeed.; Ensure recruitment marketing efforts are closely connected to broader AAH brand strategy while addressing the distinct needs of veterinary candidates. Brand Portfolio Leadership; Provide strategic oversight across AAH’s growing brand portfolio, including the Alliance Animal Health corporate brand and PriorityPet Urgent Care.; Establish the overarching brand architecture, ensuring each brand has a clear role, differentiated positioning, and connection to AAH’s broader growth strategy.; Guide and support the Brand Manager responsible for bringing the PriorityPet Urgent Care corporate brand to life, including its positioning, veterinarian recruitment strategy, corporate social presence, campaigns, and industry activations.; Ensure the PPUC brand is consistent and scalable while maintaining a distinct identity designed to attract prospective doctor partners and support the growth of the de novo pipeline.; Partner with Growth Marketing, Talent Acquisition, Strategy, Operations, and other leaders to align enterprise brand priorities with recruitment and business-growth goals.; Establish shared standards, planning processes, and measurement frameworks across the brand portfolio.; Maintain visibility into brand and recruitment marketing performance, helping the team translate insights into stronger positioning, campaigns, and channel strategies.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree is a plus.; 8+ years of progressive experience in brand management, integrated marketing, employer branding, or a related discipline.; Demonstrated experience owning brand strategy and translating it into integrated programs, campaigns, and experiences.; Experience leading and developing team members and providing strategic direction across multiple areas of responsibility.; Proven ability to influence senior leaders and align cross-functional stakeholders around a shared strategy.; Experience partnering closely with Talent Acquisition on employer brand or recruitment marketing strategies.; Experience developing or launching a new brand, sub-brand, location concept, or go-to-market platform is strongly preferred.; Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus.; Experience working with Business Development, growth, or other commercially focused teams is preferred.; Strong experience managing agencies, production partners, budgets, and complex cross-functional initiatives.; Experience with multi-stakeholder brands, including B2B, B2C, and talent or recruitment audiences, is preferred.; Experience in healthcare, animal health, veterinary medicine, or another mission-driven service organization is a plus.; Data-driven mindset with the ability to interpret performance metrics, communicate insights, and translate findings into action. Skills & Competencies; Strategic leader, practical doer: Can establish a clear brand vision, align others around it, and remain close enough to the work to ensure it comes to life effectively.; Brand builder: Understands how to develop differentiated positioning and translate it consistently across audiences, channels, and experiences.; People leader: Builds clarity, develops talent, and creates an environment in which team members can do their best work.; Exceptional communicator: Strong written, verbal, and presentation skills, with the ability to tailor messaging for veterinarians, hospital teams, executives, candidates, and prospective partners.; Influential relationship-builder: Develops trusted partnerships across Talent Acquisition, Business Development, Operations, and hospital leadership.; Strong creative judgment: Recognizes compelling ideas and knows how to guide creative work so it is strategically sound, distinctive, and effective.; Business-minded: Connects brand decisions and investments to organizational priorities and measurable outcomes.; Skilled project leader: Brings structure to complex initiatives and can effectively manage multiple priorities, stakeholders, budgets, and deadlines.; Creative and curious: Looks for fresh ways to bring the brand to life and help AAH stand out within veterinary medicine.; Mission-aligned: Demonstrates genuine enthusiasm for supporting veterinary professionals and improving the lives of pets, pet owners, and hospital teams.