Head of Sales, Pet Food - Vietnam

Build the next stage of our Pet Food business in Vietnam

Aboitiz Foods is looking for a commercially driven Head of Sales, Pet Food – Vietnam to lead the growth and transformation of our offline sales business across Vietnam.

This is a hands-on national sales leadership role with responsibility for sales strategy, volume growth, gross margin, distributor development, key-account management and sales-team capability.

The successful candidate will lead our field-sales organisation and strengthen our presence across distributors, pet shops and veterinary clinics. Working closely with the Head of Pet Food, Marketing, E-Commerce, Supply Chain and Technical teams, you will help establish a clearer commercial direction and a more professional, scalable sales organisation.

Responsibilities

Develop and execute the sales strategy and annual commercial plan for the Pet Food business in Vietnam.; Deliver volume, revenue and gross-margin targets.; Expand market share and grow the customer base across distributors, pet shops and veterinary clinics.; Identify, appoint and develop strong distribution partners throughout Vietnam.; Build strategic relationships with key accounts and priority customers.; Improve distributor contracts, pricing discipline and commercial terms.; Lead, coach and develop the Sales Supervisors and field-sales team.; Raise sales standards through stronger planning, reporting, forecasting and performance management.; Monitor market developments, customer feedback, competitor pricing and distribution activities.; Ensure effective credit management, collections and customer-account discipline.; Work with Marketing on offline and online campaigns, product launches, promotions and industry events.; Partner with Supply Chain to improve product availability and support demand planning.; Work with Technical colleagues to address product enquiries, customer concerns and technical training requirements.; Identify new commercial opportunities, products and services that can support the future growth of the business.

Requirements

Min 10 years of total sales experience, including 5 years in sales management; Bachelor’s degree in Business, Sales, Marketing, Animal Science or a related discipline.; Significant experience in sales and commercial leadership within pet food, pet care, animal health, nutrition or FMCG.; Direct pet-food experience is highly preferred.; Strong experience managing distributors and building route-to-market strategies.; A proven record of delivering sales growth while protecting or improving gross margin.; Experience developing key accounts and acquiring new customers.; Strong commercial capability in pricing, forecasting, collections and distributor negotiations.; Demonstrated ability to coach, develop and raise the standards of a field-sales team.; Strategic and analytical thinking, combined with a willingness to remain close to customers and day-to-day execution.; Strong communication and stakeholder-management skills.; Fluent Vietnamese and strong working English.; Based in Ho Chi Minh City and willing to travel within Vietnam.