Manager, Marketing I/II - Thyroid Healthcare Marketing

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

The ideal candidate will be hired at a level commensurate with experience.

The Marketing Manager I/II, Thyroid Marketing, is responsible for developing and executing strategic marketing initiatives to support the successful launch and growth of a new brand. This role partners cross-functionally with commercial, medical, regulatory, market access, sales, analytics, and external agency teams to translate customer insights into impactful, compliant and differentiated launch strategy.

The ideal candidate is a strategic and collaborative marketer who can operate effectively in a fast-paced, highly matrixed environment and drive execution from launch planning through commercialization.

Responsibilities

Support the development and execution of the brand launch strategy, including positioning, messaging, segmentation, targeting, and customer engagement plans.; Translate market research, customer insights, competitive intelligence, and business analytics into actionable brand strategies.; Develop and manage launch materials, campaigns, omnichannel initiatives, sales tools, digital content, and other customer-facing resources.; Partner with cross-functional stakeholders to ensure launch readiness across marketing, sales, medical, market access, training, supply, operations, and communications.; Collaborate with legal, regulatory, medical, and compliance partners to ensure all promotional activities meet applicable requirements and company standards.; Coordinate external agencies and vendors, including briefing, project management, budget oversight, deliverable review, and performance evaluation.; Contribute to forecasting, budget planning, resource allocation, and return-on-investment assessments.; Monitor brand performance, market dynamics, customer feedback, and competitor activity, recommend adjustments to improve launch effectiveness.; Prepare presentations, business reviews, leadership updates, and strategic recommendations.; Help identify opportunities to improve experience and optimize engagement across channels.; Promote a culture of accountability, innovation, inclusion, and ethical business practices.

Requirements

Bachelor's Degree in Marketing or related field.; Previous sales/marketing experience required. 3+ years brand marketing/consumer promotion experience preferred.; Experience developing and executing marketing plans or integrated campaigns.; Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.; Demonstrated ability to collaborate effectively across functions and influence without direct authority.; Excellent written, verbal, presentation, and communication skills.; Strong analytical and problem-solving capabilities.; Proficiency with Microsoft Office, including PowerPoint and Excel.

Nice to have

Advanced degree/MBA or previous sales/marketing experience required; Experience working in multiple therapeutic categories; Launch experience, market access experience, and/or account executive experience preferred