Marketing Content Specialist

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

About the Role

At PENN. Penningtons , the Content Specialist is at the heart of bringing our brand to life. Passionate about fashion and trends, you create engaging, inspiring content that showcases our products and connects with customers across Canada—through strong, thoughtful writing in both French and English.

Reporting to the Manager, Content & Communications, you’ll collaborate closely with Marketing, eCommerce, Creative, and Merchandising to deliver content that is cohesive, creative, and true to the brand.

Responsibilities

Bring campaigns and collections to life through compelling brand and product content; Create and adapt content for the website, emails, social media, and marketing campaigns; Ensure a consistent tone, voice, and messaging across all channels; Leverage AI tools to support ideation, content creation, and optimization; Curate and optimize visuals in partnership with Creative and eCommerce teams; Manage the content calendar and coordinate deliverables across teams

Requirements

3+ years of experience in writing, content creation, or digital marketing; Excellent writing skills in both French and English, for a customer base across Canada; Strong interest in fashion, trends, and product presentation; Highly organized with the ability to manage priorities and multiple projects; Ability to create engaging content that strengthens the brand and resonates with customers; Strong visual eye and understanding of e-commerce best practices; Detail-oriented, creative, and rigorous in execution; Curious and comfortable using digital tools, including AI technologies, to enhance content creation