Marketing Project Manager, Social Media

We’re RCL - Reitmans Canada Limited . We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

The Opportunity

Ready to turn trends into content and content into community?

RCL is looking for a creative, social-first marketer to join the Reitmans Brand Marketing team. Passionate about storytelling, content creation, and building meaningful connections with audiences online, you'll play a key role in shaping how the Reitmans brand shows up across social media.

In this role, you'll bring campaigns, product stories, and seasonal moments to life through engaging content across social platforms. From identifying emerging trends and creating scroll-stopping content to analyzing performance and uncovering new opportunities, you'll help grow our social presence, deepen customer engagement, and ensure the Reitmans brand remains relevant, inspiring, and connected to our community.

Responsibilities

Develop and execute social media strategies that align with brand objectives, campaign priorities, and business goals.; Own and manage the social content calendar across platforms, ensuring consistent storytelling and engagement across key brand and commercial moments.; Lead the end-to-end content creation process, including briefing, capturing, editing, and publishing social-first content.; Create engaging photo and video content for Instagram, TikTok, Facebook, Pinterest, and emerging platforms.; Monitor social trends, platform updates, consumer behaviour, and competitor activity to identify opportunities for innovation and growth.; Track and analyze performance metrics, providing actionable insights and recommendations to optimize content and campaign performance.

Requirements

3+ years of experience in social media, content creation, digital marketing, or a related field.; Strong understanding of Instagram, TikTok, Facebook, Pinterest, and emerging social platforms, along with experience using social media management and analytics tools.; Strong content creation and video editing skills, with proficiency in CapCut, Canva, Adobe Premiere Pro, and Adobe Creative Suite.; Excellent project management, organizational, and communication skills, with the ability to manage multiple priorities in a fast-paced environment.; Bilingualism in English and French, with the ability to create compelling content and connect with audiences across Canada.