Omnichannel Retail Marketing Turkey & South Africa Lead

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

The ORM Turkey & South Africa Lead is responsible for leading the Omnichannel Retail Marketing agenda across Turkey and South Africa, translating Brand, Category, Commercial and PEM (Pan European Markets) ORM priorities into customer- and shopper-focused retail activation and customer business plans. The role connects strategy with execution by integrating customer priorities, joint business planning requirements, activation investment needs, retail media and omnichannel execution across physical and digital retail.

The role acts as the key local integrator across Sales, Marketing, Category, e-Commerce, Media and Commercial teams, ensuring local customer and market needs are represented early in planning and that agreed priorities are converted into measurable customer-ready programs.

Responsibilities

Lead ORM priorities for Turkey and South Africa, aligned with Country Leadership, PEM and regional Brand and Category priorities.; Translate regional Brand and Category strategies into locally relevant customer, channel and shopper plans.; Consolidate local customer priorities, JBP requirements, critical activations and investment needs and ensure they are represented in PEM and regional planning.; Connect customer plans with category management inputs, top-to-top priorities, consumption and demand insights, promotional planning and key retail moments.; Provide fact-based recommendations on customer activation investment, including expected commercial outcomes and the implications of material changes to agreed activation support.; Identify and communicate implications for execution, customer commitments and sales forecast when material activation or investment decisions change.; Act as the functional ORM point of contact for Turkey and South Africa.; Lead customer- and shopper-centric activation across physical and digital retail.; Translate Brand and Category priorities into retailer-ready programs for launches, seasonal moments and key franchise opportunities.; Partner with Sales on customer-specific activation plans, sell-in stories, joint business planning, customer investment proposals and priority customer presentations.; Drive relevant differentiation by customer and channel while connecting in-store, e-commerce and retail media activation.; Ensure customer programs are executable within local retailer requirements, operational realities and agreed investment guardrails.; Own the Turkey and South Africa ORM activation calendar and align key activities with launches, promotional windows, customer commitments and seasonal priorities.; Set execution standards across priority customers and channels, using EMEA ORM frameworks and materials where applicable.; Oversee readiness of POS, merchandising, digital content and activation assets.; Identify execution risks early, track performance and ensure learnings are applied to future programs.; Adapt the execution model to the needs of each market while maintaining common ORM standards and ways of working.; Partner with Media, e-Commerce and PEM ORM to connect retail media with customer activation priorities.; Identify local retail media and retailer amplification opportunities based on shopper, customer and channel needs.; Ensure physical retail, digital retail and retail media work together as an integrated omnichannel plan.; Provide local market input into PEM omnichannel and retail media planning.; Directly manage, coach and develop the Customer Marketing Sr Associates based in Turkey and South Africa.; Establish clear priorities and effective ways of working across ORM, Sales, Marketing, Category and e-Commerce.; Build local ORM capability across customer activation, shopper marketing, customer business planning and omnichannel execution.; Ensure alignment with PEM and EMEA ORM standards, processes and ways of working.; Maintain a functional connection with EMEA ORM and participate in agreed governance and capability-sharing forums.; Consolidate customer, shopper and channel insights across Turkey and South Africa.; Feed market learnings into PEM ORM, Category, Marketing and Commercial planning.; Track activation performance, execution quality and agreed customer outcomes.; Lead post-campaign reviews and identify opportunities to improve future execution, investment effectiveness and customer activation.

Requirements

7+ years of experience in retail, shopper, trade, customer or omnichannel marketing, or related commercial roles.; Strong experience working with Sales and customer-facing teams across multiple customers and channels.; Strong understanding of omnichannel retail, shopper activation, retail execution, e-commerce and retail media.; Experience translating Brand and Category strategy into customer-facing execution and customer business plans.; Experience with joint business planning, promotional planning and customer investment discussions.; Ability to connect activation decisions and investment choices with commercial and sales forecast implications.; People management or team leadership experience.; Experience in a matrix or multi-market environment preferred.; Advanced level of both Turkish and English; Turkey market knowledge highly desirable, South Africa or multi-market experience is an advantage.; Omnichannel retail strategy and execution; Shopper and customer activation; Customer business planning and JBP; Commercial acumen and investment effectiveness; Cross-functional and people leadership; Customer and channel understanding; Stakeholder management and influencing; Strong execution and project management; Data-driven decision making; Multi-market coordination and communication; Strategic thinking with a practical execution mindset

Benefits

Gross annual salary range of TRY 2,680,000 – TRY 3,182,500; Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 10 % of base salary, payout is determined by company and individual performance results; Paid time starting from 20 vacation days + 4 Mattel Days (company day off); Hybrid working set-up; Commuting allowance or lease car (for eligible roles only); Meal allowance; Sport allowance; Employee assistance program: Access to Modern Health, Headspace, and Maven; Health Insurance including dependents coverage; Dental insurance; Life insurance; Toy discount; Half day working option on Friday; Seasonal gifts; Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave