Senior Social Strategist

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - We are building the planet’s most admired and compelling brand ecosystem

Our purpose - We are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

The Senior Social Strategist is responsible for developing and leading organic social media strategies that build brand awareness, grow engaged communities, and strengthen audience relationships across social platforms. This role combines strategic thinking, cultural insight, and analytics to deliver impactful social-first content and campaigns aligned with broader brand and business objectives.

The role works closely with creative, content, PR, influencer, and stakeholder teams to ensure all organic social activity is insight-led, culturally relevant, and performance-driven.

Responsibilities

Develop and lead organic social media strategies across campaigns, launches, and always-on activity.; Translate business and brand objectives into effective organic social plans and channel strategies.; Identify audience insights, cultural trends, and emerging platform opportunities to inform content and creative direction.; Create strategic frameworks including content pillars, channel strategies and engagement approaches.; Lead organic social planning across platforms including TikTok, Instagram, Facebook, YouTube, and Pinterest.; Build strategies focused on audience growth, and brand advocacy.; Analyse content performance, engagement trends, and social listening insights to optimise activity and provide actionable recommendations.; Develop reporting frameworks and KPI measurement focused on organic social performance.; Support influencer and creator collaborations from an organic and brand storytelling perspective.; Present strategic recommendations confidently to senior stakeholders.; Stay ahead of platform developments, consumer behaviours, cultural trends, and competitor activity.; Mentor social team members and contribute to best practice development across the wider team.

Requirements

Significant experience in organic social media strategy, content strategy, or digital communications.; Deep understanding of social platforms, platform-native content, audience behaviours, and online communities.; Strong experience developing organic content strategies and social storytelling frameworks.; Strong understanding of engagement strategy, community building, and audience growth techniques.; Ability to interpret analytics, engagement data, and social listening insights to generate strategic recommendations.; Experience working collaboratively with creative, content, PR, and influencer teams.; Excellent presentation, communication, and stakeholder management skills.Strong commercial awareness and understanding of brand and marketing objectives.; Experience managing multiple projects and priorities in a fast-paced environment.; Strong organisational skills with the ability to balance strategic thinking and execution.

Benefits

Own it and back yourself - Own the basics, own your role and own the result; Think without limits - Think, think fast, think fearlessly; Be relevant - Relevant to our people, our partners and the planet