[UPLIVE Company] Senior UA Marketing (Mobile Apps)

Location
Ho Chi Minh City, Vietnam

LOCATION

HCM Onsite (Relocation Support)
 
ABOUT THE JOB
 
We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets.

WHAT YOU WILL DO
- Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

- Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users

- Define UA launch strategies for new titles, including pre-registration campaigns

- Define conceptual creative strategies and testing processes

- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

- Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS
- 3+ years of hands-on UA experience in mobile app industry

- Strong preference for candidates with experience in UA for apps in Utility or AI genre

- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns

- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.

- Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

- You are on top of the latest apps, trends, and what’s happening in live events

- Solution-oriented, self-motivated and have the attitude to get things done

- Comfortable with uncertainties and changes in a fast-paced environment

- Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER
We take care of our people — from meaningful reward to everyday experience at work

Financial

-
Competitive salary, 100% pay during probation

-
Performance bonus with up to 30% of company profit shared — no cap

-
Full SHUI + premium private health insurance & annual check-up

Personal Well-being

-
12 days annual leave + 10 days paid sick leave

-
12 WFH days per year for when you need flexibility

-
9.4M VND yearly flexi-budget for your personal development

-
Free daily lunch (10+ options)

-
Snacks, drinks, and tea-time always available

-
Monthly/bi-monthly team bonding budget

-
Sports activities (badminton, football, etc.)

Personal Development

-
Company learning trips to top markets (Korea first, Japan next)

-
Sponsored access to international conferences & industry events

-
Modern equipment + AI tools to help you work smarter and grow faster

RELOCATION SUPPORT
This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available , and we'll work out the details together during the offer stage."

CONSENT NOTICE FOR PERSONAL DATA PROCESSING 
• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!
 
How To Apply?
Click the button or contact us at talents@uplive.zone

Responsibilities

Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more; Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users; Define UA launch strategies for new titles, including pre-registration campaigns; Define conceptual creative strategies and testing processes; Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth; Stay ahead of trends by conducting market research and competitive analysis; ** Duties and responsibilities outlined above are representative, but not all-inclusive.

Requirements

3+ years of hands-on UA experience in mobile app industry; Strong preference for candidates with experience in UA for apps in Utility or AI genre; Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.; Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns; Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.; Fluent English (written + speaking) is a must; TO COMPLEMENT OUR TEAM, YOU SHOULD BE; You are on top of the latest apps, trends, and what’s happening in live events; Solution-oriented, self-motivated and have the attitude to get things done; Comfortable with uncertainties and changes in a fast-paced environment; Curious, proactive learning and knowledge-hungry learner

Benefits

We take care of our people — from meaningful reward to everyday experience at work; Financial; Competitive salary, 100% pay during probation; Performance bonus with up to 30% of company profit shared — no cap; Full SHUI + premium private health insurance & annual check-up; Personal Well-being; 12 days annual leave + 10 days paid sick leave; 12 WFH days per year for when you need flexibility; 9.4M VND yearly flexi-budget for your personal development; Free daily lunch (10+ options); Snacks, drinks, and tea-time always available; Monthly/bi-monthly team bonding budget; Sports activities (badminton, football, etc.); Personal Development; Company learning trips to top markets (Korea first, Japan next); Sponsored access to international conferences & industry events; Modern equipment + AI tools to help you work smarter and grow faster