[UPLIVE Company] User Acquisition Marketing Lead

Location
Ho Chi Minh City, Vietnam

Location
HCM Onsite (Relocation Support)
We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

WHAT YOU WILL DO
- Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more

- Lead, mentor, and grow a team of UA specialists (team size

- Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level

- Build and maintain strong relationships with strategic partners and ad networks

- Continuously assess and improve UA workflows, tools, and processes for efficiency and scale

- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth

- Stay ahead of trends by conducting market research and competitive analysis

QUALIFICATIONS
- 4+ years of hands-on UA experience in mobile gaming or apps

- 2+ years of experience managing people and teams

- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA

- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.

- Highly analytical and comfortable with UA data tools; able to turn insights into action

- Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment

- Passion for music and gaming is a big plus

- Fluent English communication is a must

- TO COMPLEMENT OUR TEAM, YOU SHOULD BE

- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events

- Solution-oriented, self-motivated and have the attitude to get things done

- Comfortable with uncertainties and changes in a fast-paced environment

- Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER
- Competitive salary, 100% salary during probation

- Performance bonus with 30% of company profit shared with no cap

- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

- Minimum 12 days paid annual leave + 10 days paid sick leave.

- 12 days working from home per year

- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development

- Free daily lunch with 10+ menu options.

- Free daily F&B: Snacks, juice, beverage, tea-time

- Monthly/Bi-monthly team activity allowance

- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

- Sponsored sports activities: badminton, soccer, ...

- Sponsored overseas conferences and industry events for all levels.

- ••Modern equipments/AI tool provided.

RELOCATION SUPPORT
This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available , and we'll work out the details together during the offer stage."

How To Apply?
Click the button or contact us at talents@uplive.zone

Responsibilities

Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more; Lead, mentor, and grow a team of UA specialists (team size; Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level; Build and maintain strong relationships with strategic partners and ad networks; Continuously assess and improve UA workflows, tools, and processes for efficiency and scale; Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth; Stay ahead of trends by conducting market research and competitive analysis

Requirements

4+ years of hands-on UA experience in mobile gaming or apps; 2+ years of experience managing people and teams; Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA; Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.; Highly analytical and comfortable with UA data tools; able to turn insights into action; Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment; Passion for music and gaming is a big plus; Fluent English communication is a must; TO COMPLEMENT OUR TEAM, YOU SHOULD BE; A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events; Solution-oriented, self-motivated and have the attitude to get things done; Comfortable with uncertainties and changes in a fast-paced environment; Curious, proactive learning and knowledge-hungry learner

Benefits

Competitive salary, 100% salary during probation; Performance bonus with 30% of company profit shared with no cap; Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check; Minimum 12 days paid annual leave + 10 days paid sick leave.; 12 days working from home per year; Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development; Free daily lunch with 10+ menu options.; Free daily F&B: Snacks, juice, beverage, tea-time; Monthly/Bi-monthly team activity allowance; Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan; Sponsored sports activities: badminton, soccer, ...; Sponsored overseas conferences and industry events for all levels.; ••Modern equipments/AI tool provided.