[UPLIVE Company] User Acquisition (UA Marketing Game) - Junior/Middle

Location
Ho Chi Minh City, Vietnam

ABOUT THE JOB
Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

- Work closely with Creative teams to provide UA insights to improve product marketability

- Work closely with global vendors/ ad networks to optimize campaigns

- Understand and implement each ad networks best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS
- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

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In-app marketing experience for driving deeper conversions

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Data analysis, Strategic & Tactical planning, Problem solving

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Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

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Good communication (English writing and speaking skills)

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Possess a creative mindset and an instinct for identifying trends.

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Customer-oriented, Innovative, Emotional intelligence

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Hunger and humble for learning, sharing, teamwork and self-development

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Resilient and adaptable under changes and uncertainties

WILL BE A PLUS

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You love music and music-related products

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Love to interact with mobile music games/ apps

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Prior experience in gaming industry

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Being comfortable with data and turning multiple sources of data into insights

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Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

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Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER
- Competitive salary, 100% salary during probation

- Performance bonus with 30% of company profit shared with no cap

- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check

- Minimum 12 days paid annual leave + 10 days paid sick leave.

- 12 days working from home per year

- Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for personal development

- Free daily lunch with 10+ menu options.

- Free daily F&B: Snacks, juice, beverage, tea-time

- Monthly/Bi-monthly team activity allowance

- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan

- Sponsored sports activities: badminton, soccer, ...

- Sponsored overseas conferences and industry events for all levels.

- Modern equipments/AI tool provided.

How To Apply
Click the button or contact us at talents@uplive.zone

Responsibilities

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.); Work closely with Creative teams to provide UA insights to improve product marketability; Work closely with global vendors/ ad networks to optimize campaigns; Understand and implement each ad networks best practices as well as test new ad networks to expand user inventories

Requirements

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success; Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust); In-app marketing experience for driving deeper conversions; Data analysis, Strategic & Tactical planning, Problem solving; Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management; Good communication (English writing and speaking skills); Possess a creative mindset and an instinct for identifying trends.; Customer-oriented, Innovative, Emotional intelligence; Hunger and humble for learning, sharing, teamwork and self-development; Resilient and adaptable under changes and uncertainties; WILL BE A PLUS; You love music and music-related products; Love to interact with mobile music games/ apps; Prior experience in gaming industry; Being comfortable with data and turning multiple sources of data into insights; Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment; Fanatic learner: proactive learning and sharing knowledge

Benefits

Competitive salary, 100% salary during probation; Performance bonus with 30% of company profit shared with no cap; Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check; Minimum 12 days paid annual leave + 10 days paid sick leave.; 12 days working from home per year; Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for personal development; Free daily lunch with 10+ menu options.; Free daily F&B: Snacks, juice, beverage, tea-time; Monthly/Bi-monthly team activity allowance; Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan; Sponsored sports activities: badminton, soccer, ...; Sponsored overseas conferences and industry events for all levels.; Modern equipments/AI tool provided.