Brand Creative Director

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

STEP INTO A LEGACY OF LAUGHTER, LEARNING, AND LASTING IMPACT!

At Fisher-Price, we don’t just make toys—we ignite imaginations, nurture development, and create joyful memories for millions of families around the world. For over 90 years, Fisher-Price has been a trusted name in early childhood play—synonymous with quality, innovation, and delight. Generations have grown up with our toys, from the classic Chatter Telephone™ to the beloved Little People® to our Laugh & Learn® line that blends technology with timeless play.

But we’re not just about nostalgia—we’re about what's next. We’re constantly evolving the brand to meet the needs of today’s families while staying true to what’s always made us special: high quality, purposeful play, design rooted in child development, and an unmistakable sense of fun.

If you're a passionate, creative brand design leader who wants to be part of a brand that truly matters—to parents, to children, and to culture—then this is the job for you. Come join the legacy that is Fisher-Price!

Please Note: This role sits at our Fisher-Price headquarters in Buffalo, NY and will require working onsite with our team.

The Opportunity

The Fisher-Price Team is looking for an experienced Brand Creative Director that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints. Note that this is not a toy design role, but rather, an opportunity to think about and design for the brand itself. The ideal candidate must demonstrate a proven track record in developing strategically driven creative, with a strong understanding of campaign development, multi-audience communication targeting, content & graphic design, typography, and key art development. We are seeking someone that is collaborative and able to work alongside agency and cross-functional partners within marketing, packaging, live events, content, product design, and digital teams. Must have a passion for what we do every day – it’s all about parents and kids!

What Your Impact Will Be

While the scope of responsibilities will span across all consumer touchpoints, there is a desire for fluency and experience in digital marketing including social platforms, ecommerce, and content. Digital (UI/UX) experience is a bonus!

WHY FISHER-PRICE? WHY NOW?

Joining Fisher-Price means becoming part of a brand that’s shaped childhood for nearly a century—and is still going strong. It means working with purpose, because what we do genuinely matters to families around the world. It means working on a team that values creativity, inclusivity, and a sense of wonder. And most of all, it means having fun doing meaningful work.

Because at Fisher-Price, we believe that play is serious business. And if you do too, we’d love to hear from you.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Responsibilities

Conceptualize and execute ideas across all consumer touchpoints with best-in-class creative that is on trend and consumer-driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media.; Prioritize multiple projects at any given time and efficiently deliver on time.; Art Direct and lead creative resources inside and outside the company.; Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment.; Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required.; Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner.

Requirements

Versed and on-top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.).; Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus).; Knowledge and understating of campaign strategies related to asset creation and development.; Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.).; Tapped into global adult- & youth-oriented design, marketing campaigns and trends.; Ability to see large picture while not losing focus of details.; Openness to learn from others and the courage to inspire others.; Ability to mentor and train new designers.; 10+ years minimum in Art Direction, Brand Design, or Creative Leadership.; Design Firm/Agency and/or in-house brand leadership experience strongly preferred.; Demonstrated experience building and evolving iconic consumer brands.; Experience with content creation including and beyond social (video, episodic, motion storytelling).; Digital and Social experience preferred.; Global brand experience a plus.; Tenacious and full of creative energy!; Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful.; Entrepreneurial and innovative thinker who embraces change and taking on new challenges.; Strong collaborator that takes personal accountability and love to work in a team environment.; Effective in a dynamic fast-paced environment.; Fast Learner.; Self-motivated with a positive attitude.; Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.