Digital Marketing Analyst

Under new management and 15 awesome-to-work-with teammates, we are experiencing tremendous growth and we need motivated and talented teammates to keep us climbing and exploring new business ventures. We’re tracking almost $10 million in annual revenue with more growth to come.

LiftIn.com is our exciting new venture for the comprehensive airport transportation solution. There are many options to get to the airport: from a stretch limo Hummer to hitchhiking on the freeway, but what is the smart and efficient way to get there based on the traveler’s needs? Every search is customized for the user with a personalized recommendation based on the your travel preferences - like having a personal travel concierge.

ParkSleepFly.com (“PSF”) is the leader in online park and stay hotel packages. Often less than the cost of airport parking alone, these packages, offer convenient parking and hotel accommodation options when you leave or return from your vacation. Founded in 2003, we booked 892,703 reservations at 498 hotels in 108 airports across the United States and Canada…wait, make that 892,704 reservations.

AirportParkingReservations.com (referred to as “APR” because yes, we know it’s a mouthful) is the clear leader for the best deals on airport parking. Reserve parking online before you leave the house and save time and money for the fun parts of your trip. Founded in the year 2000, we booked over 2.6 million reservations at approximately 577 parking lots in 86 airports across the United States and Canada.

We are seeking a fun, motivated and intelligent Digital Marketing Analyst. Areas of responsibility include:

Responsibilities

Support our SEM and digital marketing programs, the core of our customer acquisition strategy; Manage SailThru, our robust email marketing platform for behavioral messaging and newsletters; Provide insights into consumer behavior and profile based on data analysis; Use our data analysis tool (RJ Metrics) to find insights on our customers to create future marketing campaigns

Requirements

Experience with managing search engine marketing (SEO, PPC) and email marketing; Solid understanding of Google Analytics, AdWords and Bing AdCenter; Basic HTML code experience preferred; Excellent analytical skills with ability to provide guidance on future business decisions; An undergraduate degree or equivalent with a track record of achievement