Growth Specialist - Supply (Recruiter Growth)

- Chợ Tốt is part of Carousell Group, the fastest-growing classifieds technology group in Southeast Asia. Since launching in the Vietnamese market in 2013, Chợ Tốt has become a recommerce platform for buying and selling second-hand goods, with more than 10 million users and over 1 million items listed for resale every month. As Vietnam’s leading online classifieds site, we are passionate about making life more convenient for everyone.
- Our mission is to help everyone find a way to any of their wants (“Muốn là có”). We are a dynamic family with young and energetic members seeking motivated talents to join our fast-moving and fun-loving crew..
- For more information please visit https://careers.chotot.com/about-us/

1. Product Marketing & Growth Planning (40%)

- Develop annual and monthly growth plans to drive recruiter acquisition and engagement, with clear success metrics.
- Translate the growth plan into a feasible initiatives roadmap, leveraging various growth loops and channels – referral, partnership, community, owned media and paid.
- Develop Go-To-Market plans for Việc Làm Tốt's strategic product features, with a clear target audience and value proposition for users.

2. Experimentation & Execution (50%)

- Execute end-to-end campaigns to acquire and engage recruiters across online and offline channels.
- Translate Go-To-Market plans into execution plans and implement them, coordinating with Design, Content, Product, Sales/AM and Legal.
- Own the user communication strategy for key projects, setting up marketing automation flows to improve conversion, activation and engagement across the recruiter lifecycle.
- Track campaign performance, identify actionable insights and next actions, and continuously improve the outcomes.

3. Partnership Delivery (10%)

- Support the growth of partner-driven acquisition channels: manpower companies and their field networks, public employment service centres, community group admins, and HR industry ambassadors.
- Work with internal teams (Marketing & Sales) and external partners to deliver user-facing events

Requirements

User-centric mindset — essential. You can explain why a user would care before you explain what the campaign does. You look for the reason behind a behaviour rather than only the number describing it.; 1–2 years of experience in growth marketing, digital marketing, preferably in an app-based environment.; Critical, reasoning and logical thinking. Basic SQL / BigQuery is a plus.; Effective AI & Automation mindset to optimise the speed and accuracy of work outputs; Self-motivation and strong proje6ct and stakeholder management.; Excellent organizational, interpersonal and communication skills.; Great work ethic and a 'can do' attitude.; Able to work in a fast-paced team structure under time pressure.; Strong command of English and Vietnamese language.

Benefits

Working in a young, dynamic, and supportive environment.; Receive 100% salary during the probation.; Social insurance full-salary for employees on probation.; Premium healthcare for employees.; Get 15 days of annual leave + 5 days of sick leave + 1 birthday leave + 1 Christmas day leave per year.; Get a 13th-month salary and annual performance bonus.; Laptop device will be provided.; Learning and career development opportunities with access to Coursera, Udemy, and O'Reilly.; Complimentary fruits, coffee, and tea are provided at the office.; Our modern offices serve perfectly for a relaxed, yet productive work environment.; You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.