Lifecycle Marketing & Loyalty Director

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels.

Responsibilities

For around 100 years, Quadient has grown through traditional sales channels. Now we're building something new: a digital go-to-market engine that puts the customer experience at the heart of how we grow. We're looking for a Director, Lifecycle Marketing and Loyalty to help lead that change.; This is a rare chance to shape a function at a pivotal moment. You won't be inheriting a finished playbook. You'll be writing it.; Why this role matters; What you'll do; Set the global lifecycle marketing strategy, working with senior marketing leadership to drive retention, loyalty and customer lifetime value; Lead the growth of our loyalty program into new segments and markets, bringing in personalization, segmentation and automation to move it beyond standard; Design customer journeys that feel relevant and connected across email, direct mail, web, in-app and product; Lead two teams, CRM & Retention and Content Strategy & Production, ensuring content flows directly from lifecycle strategy; Build a test-and-learn culture, with clear KPIs and measurement that show what's working and why; Partner with E-Commerce, Digital Experience, Sales, Analytics, IT and R&D to move the agenda forward, even when there's no precedent to follow

Requirements

What we're looking for; We care most about how you drive change. The technical side of lifecycle and CRM matters, but what will make you successful here is your ability to set direction, influence across a matrixed organization and move things forward on your own.; You'll likely bring:; Significant experience in lifecycle marketing, CRM, retention or customer engagement, with experience leading teams through managers; A track record of improving retention, engagement and customer lifetime value; Experience in SaaS or subscription businesses (B2B, B2C or both, we're open); Hands-on knowledge of CRM, marketing automation, CDP and content platforms; Experience with content strategy, ideally alongside lifecycle; Strong commercial and analytical instincts, and the confidence to present to senior leaders; Bonus points for experience with experimentation frameworks and AI-driven marketing such as predictive segmentation or journey orchestration Experience in our industry isn't required. Strong lifecycle principles travel well.