Marketing Analyst

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Taylor & Francis Group is offering an exciting opportunity for an experienced analyst to join our Marketing Analytics Team. We are looking for a customer-focused individual who can transform data into compelling narratives. As a key contributor, you will play a crucial role in shaping data-driven strategies, supporting stakeholders, and enhancing overall marketing performance.

Responsibilities

Source, clean, and transform data from various sources; Produce customer segmentation models for marketing purposes; Analyse customer behaviour to provide actionable insights; Develop and maintain marketing dashboards to track key performance indicators; Assist marketing teams to design and implement data-driven marketing campaigns; Monitor and evaluate the effectiveness of marketing campaigns and strategies using a variety of tools and techniques including A/B testing; Assist with forecasting, trend analysis and scenario modelling; Present findings and recommendations to stakeholders in a clear and concise manner; Assist in the development of marketing plans and strategies based on data analysis

Requirements

Proven experience as a Customer or Marketing Analyst; Skilled in profiling and segmenting customer data; Proficient in querying data using SQL; Experienced in implementing and analysing A/B tests; Proficient in creating interactive dashboards, ideally using Power BI or a similar tool; Strong communication and collaboration skills

Nice to have

Experience using Python, R or Alteryx for data transformation & manipulation purposes; Strong analytical and problem-solving skills, with experience in statistical modelling techniques; Exceptional attention to detail, with the ability to identify and address data discrepancies; Strong time management skills; Committed to continuous learning and self-development

Benefits

An excellent work/life balance with a fantastic, flexible working culture; 25 days annual leave per year plus a day off for your birthday; 3 additional discretionary days off during the holiday season at the end of the year; 4 paid volunteering days each year; Company funded single cover private medical insurance; Employee assistance programme – offering 24/7 well-being support; Share Match – Plan that matches every share purchased with two free shares.; Pension scheme; Life assurance, plus optical and medical care