Marketing Manager - Coupon (all genders)

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.

Responsibilities

Coupon Ownership: End-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyalty; Campaign Management & Personalization: Independently plan, execute, and evaluate coupon campaigns across various customer segments, countries, and channels to sustainably increase Customer Lifetime Value; Data-Driven Optimization: Develop new and optimize existing coupons along the customer journey, and proactively integrate personalized discounts into holistic revenue planning with a clear focus on incrementality; Testing & Performance Control: Design, execute, and evaluate experiments and A/B tests, as well as measure the success of campaigns using relevant KPIs and derive actionable recommendations; Feature Development: Drive the conceptual and technical development of the coupon feature to continuously optimize the shop's user experience; Project Management & Cross-Functional Collaboration: Independently manage interfaces with CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech, as well as lead cross-functional (multi-stakeholder) projects

Requirements

Education & Experience: Successfully completed university degree (e.g., Business Administration, Economics, Marketing) and at least 2 years of relevant professional experience in CRM, Pricing, Performance Marketing, or Analytics; Analytical Mindset: Strong analytical skills and confidence in working with data and numbers, quick comprehension, as well as a proactive mindset, excellent organizational skills, and a structured, independent way of working; Communication & Teamwork: Strong communication and collaboration skills for working successfully in a dynamic environment, with confidence in managing stakeholders; Cross-Functional & Tool Competence: Excellent proficiency in MS Office (especially Excel) as well as experience in stakeholder management; Language Skills: Business-fluent German and English, both written and spoken; Nice to Have: Passion for fashion and e-commerce, combined with a strong sense for customer communication tailored to different target groups