People Business Partner – AI Transformation

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the planet's most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

The Role

We’re looking for a People Business Partner to support the business on a 2 year FTC as it transitions to an AI‑enabled operating model. This role focuses on ensuring the organisation is structured, skilled and supported to deliver AI‑led change effectively.

You’ll partner with senior leaders, specialist AI enablement teams and People centres of expertise to translate AI programmes into clear people outcomes — covering organisation design, workforce planning, learning and change management.

Responsibilities

Partnering with leaders on AI‑driven transformation and operating model change; Organisation design and role evolution aligned to automation and AI initiatives; Workforce planning and capability mapping for future‑ready teams; Enabling learning and leadership capability to support AI adoption; Leading and supporting change to drive engagement and sustainable adoption

Requirements

Experienced People Business Partner with strong change and transformation experience; Proven background in organisation design, workforce planning and change management; Comfortable supporting technology‑enabled or digital transformation; Commercial, pragmatic and able to operate in ambiguity; CIPD qualified (or equivalent experience)

Benefits

Own it and back yourself - Own the basics, own your role and own the result; Think without limits – Think, think fast, think fearlessly; Be relevant - Relevant to our people, our partners and the planet