Product Marketing Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth . We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Robinhood, and more.

Responsibilities

We’re seeking freelance Product Marketing consultants to join our talent collective and support a range of high-growth clients. This role is ideal for marketers who thrive at the intersection of product, marketing, and sales—bringing clarity to positioning, driving go-to-market strategy, and enabling teams to successfully launch and scale products.; Projects vary widely depending on client needs and may include early-stage product launches, refining messaging for mature offerings, or building scalable systems for ongoing growth. Contract engagements typically range from 10–40 hours per week.; Develop and refine product positioning, messaging, and value propositions; Lead or support go-to-market (GTM) strategy and execution for new product and feature launches; Partner with product, growth, and sales teams to align on strategy and priorities; Create compelling marketing assets such as landing pages, sales decks, one-pagers, and case studies; Build and execute sales enablement materials to support revenue teams; Plan and support webinars, product launches, and other demand generation initiatives; Conduct market, customer, and competitive research to inform strategy; Identify opportunities to improve conversion, adoption, and overall product-market fit

Requirements

Strong foundation in product marketing across B2B, B2C, or both; Experience owning or contributing to GTM strategy and execution; Ability to translate complex product concepts into clear, compelling messaging; Comfort working cross-functionally with product, sales, and marketing stakeholders; Experience with one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy; Analytical mindset with the ability to use insights to inform decisions; Adaptability and comfort working across different industries, products, and team structures; Strong communication and storytelling skills

Nice to have

Experience working with early-stage startups or high-growth tech companies; Familiarity with PLG (product-led growth) or sales-led motions; Experience supporting both strategic planning and hands-on execution