Senior Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Ha Phan Building Office

Responsibilities

Partner with the Marketing Lead to build industry insight and data-driven marketing plans aligned to commercial targets (visitor, exhibitor, sponsorship,…), defining audiences, objectives, activities, KPIs, and desired outcomes.; Lead end-to-end integrated campaigns and partnership program across online - offline channels to attract and convert audiences.; Oversee development of on-brand, high-impact marketing materials for campaigns and events (digital and print); Manage and optimize marketing channels and content calendars to maximize engagement, conversion, and campaign ROI.; Conduct market research, analyze customer feedback, and track competitor activity to inform segmentation, messaging, and go-to-market strategy.; Ensure smooth operations by coordinating cross-functional workflows (Sales, Operations, Conference, Digital/Data) and streamlining processes.; Support and guide junior team members with clear briefs and constructive feedback.; Responsibility for managing the marketing budget, ensuring cost-efficiency, especially in major promotional campaigns; Generating creative marketing ideas to attract attention and stand out in a competitive market.; Staying up to date on current marketing trends and contributing to team culture by sharing ideas to improve marketing campaigns and customer targeting.; Carrying out other tasks assigned by the line manager.

Requirements

Bachelor’s degree, 4+ years in Marketing/ Event Marketing/ Communications/ Branding/ Performance/ Partnership Role; Strong in project management, responsible and result oriented.; Good communication and interpersonal skills, with the ability to interact confidently with internal teams, clients, suppliers and other external stakeholders.; Proficiency in Microsoft Office, marketing tools, marketing channels (website, social,…), and AI platforms.; Excellent in both written and spoken Vietnamese and English. Fluency in Chinese is a plus; Experience in the B2B event industry is a plus

Benefits

Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks; Broader impact : take up to four days per year to volunteer, with charity match funding available too; Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves; Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year; A flexible range of personal benefits to choose from, plus company funded private medical cover; A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares; Strong wellbeing support through EAP assistance, mental health first aiders and more; Recognition for great work, with global awards and kudos programmes; As an international company, the chance to collaborate with teams around the world