Shopper Marketing Manager

At JDE, we believe great ideas can come from anywhere. We foster a high-performance culture where people are empowered to take ownership, challenge the status quo, and deliver outstanding results.
Joining JDE means:

- Working with iconic coffee and tea brands loved by consumers around the world.
- Being part of a collaborative, fast-paced and ambitious FMCG business.
- Having the autonomy to influence strategy as well as execution.
- Building strong partnerships with some of the UK's leading grocery retailers.
- Gaining exposure to senior stakeholders across Commercial, Marketing, Category and Leadership teams.
- Supporting exciting innovation launches and growth initiatives.
- Developing your career within a truly global organisation.

Responsibilities

The Opportunity; This role sits at the heart of the business, working closely with Sales, Brand, Category, Revenue Growth Management and external agency partners to create best-in-class shopper experiences both in-store and online.; What You'll Be Doing; Lead shopper marketing activation plans across priority grocery customers with a category-first mindset.; Develop customer-specific plans that align brand strategy, category opportunities and retailer objectives.; Deliver best-in-class retail media, omnichannel activation, in-store execution and customer campaigns.; Partner with Sales, Brand, Category and Revenue Growth Management teams to develop integrated customer plans.; Collaborate with retailer media teams and commercial contacts to build strong partnerships and unlock growth opportunities.; Lead activation planning for innovation launches, seasonal campaigns and strategic business priorities.; Manage agency partners to ensure exceptional execution and continuous improvement.; Evaluate campaign effectiveness, shopper engagement, ROI and sales performance, using insights to optimise future activity.; Manage activation budgets, forecasting and investment tracking.; Champion shopper-centric thinking across the organisation.; Lead annual customer planning events and cross-functional workshops.; Coach and support junior team members and project teams where applicable.

Requirements

What We're Looking For; We're looking for a commercially minded, highly collaborative FMCG professional who knows how to turn insight into action and deliver measurable results.; You'll ideally bring:; Experience in Shopper Marketing, Customer Marketing, Category Management, Sales or a related commercial FMCG function.; Proven success developing and delivering retailer-specific activation plans.; Experience working with major UK grocery retailers.; Strong understanding of retail media and omnichannel shopper activation.; Excellent stakeholder management and influencing capabilities.; Strong commercial acumen and budget management experience.; Ability to analyse performance data and translate insights into actionable recommendations.; Excellent communication, presentation and storytelling skills.; A proactive mindset with the ability to manage multiple priorities in a fast-paced environment.; Confidence using data, technology and AI-enabled tools to improve effectiveness and decision-making. What Success Looks Like; In this role, you'll be measured on:; Delivery of shopper marketing initiatives that drive commercial growth.; Category and brand performance across key customers.; Successful innovation and strategic campaign launches.; Campaign effectiveness, sales uplift and return on investment.; Retailer satisfaction and quality of customer partnerships.; Executional excellence across all shopper touchpoints.; Effective management of budgets and investment.