Social Marketing Manager

The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

The Wonderful Company’s in-house advertising agency is seeking a talented and experienced Social Marketing Manager who will support the development of in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for execution, optimization, and overall campaign management.

This role requires strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. The ideal candidate will display confidence when presenting and a collaborative spirit to coordinate across departments/business units. We are looking for someone with a mindset of continuous improvement through testing and learning to ensure continued growth across the company.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Pay Range: $90,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Responsibilities

Act as subject matter expert for our social and YouTube paid media campaigns; Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs; Contribute to brainstorming and cross-department planning; Help develop and execute digital marketing plans for paid social platforms and YouTube; Present plans (when applicable) to internal constituents and the Marketing Team; Manage timelines for planning and coordinate with Marketing, Project Management, Creative, In-House Social Content Team and PR for asset delivery; Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up); Ensure best practices when building and testing campaigns and assist with analyzing and reporting results; Optimize campaigns and test strategies to drive performance and learnings; Track all spending and validate media partner invoices; Problem solve with our media vendor platforms; Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities; Proactively research the latest digital trends that affect digital marketing, attend industry seminars; Actively contribute to the development of the agency's culture and standards of quality

Requirements

4–6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube; Active usage and native understanding of the mentioned digital platforms; Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite; Experience with campaign builds on other platforms, such as TikTok, Pinterest, and Snap; Familiarity with GA/GTM for campaign optimization/tracking; Prior experience with testing/measurement on the platforms; Data analysis and Excel proficiency a must; Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients; Knowledge of organic platforms, especially as they relate to paid amplification; Dependability, flexibility, and resourcefulness; Sense of ownership and responsibility for your brands; Dedication to the details; Passion for continued learning and improvement; Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus; Facebook Blueprint and other social certifications a plus; Knowledge of SEM/SEO and Email a plus; Bachelor's degree with a focus on Marketing, Communications or Business