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Affiliate GTM Lead

Full-time On-site work

Publication date: 04/11/2026

Novig is building America's #1 sports prediction market. This role owns Novig's affiliate program end to end, recruiting, onboarding, managing, and optimizing a growing portfolio of partners driving new users to Novig. This is a performance role that spans growth, content, partnerships, and product. Work is tied to live sports, which may include nights and weekends.

Responsibilities

Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback; Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations; Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners; Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals; Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live; Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes

Requirements

Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps; Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity

Benefits

Meaningful equity for every employee, regardless of role; 100% health premiums covered; 99% dental & vision covered; 401(k) with 4% company match; HSA + $1,080 annual company contribution; $50/monthly company contribution to employee transit; $27/day lunch stipend when working from NYC office; $35/day dinner stipend when working from the NYC office after 6:30pm
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