Associate, Clients

WPP Media Clients team is a business unit within WPP Media Malaysia that services local Growth led clients which are performance oriented, need agile team and require fast turnaround operations. The team consists of media specialists that perform a hybrid role cutting across the entire campaign lifecycle, namely end-to-end client engagement, strategic planning and campaign management. The role reports into Associate Director, Clients and is based out of Malaysia.

Responsibilities

Act as the primary point of contact for clients and manage their advertising needs end to end across all channels; develop and maintain client relationships and translate business goals into advertising strategies; oversee the full campaign lifecycle from strategy and planning to setup, execution, and optimization; communicate regular campaign performance updates and recommendations to clients; collaborate with clients to define measurable campaign objectives; develop cross-channel media plans; use the WPP Media workflow management tool to capture campaign requirements and allocate resources; ensure timely and accurate campaign implementation; manage campaign budgets and track spending; leverage internal teams such as creative and analytics; monitor and optimize campaign performance; ensure client spends are reconciled and liaise with Finance on client billing and vendor invoicing; conduct data analysis and A/B testing; generate performance reports from the WPP Media proprietary dashboard

Requirements

About 1-2 years of total work experience in the media industry; fresh graduates with relevant experience (internship) are welcome; ability to work independently and as part of a team in a fast-paced, deadline-driven environment; good communication, presentation, and interpersonal skills; strong analytical and problem-solving abilities with a data-driven approach to campaign planning, management, and optimization

Nice to have

Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media); prior experience with analytics tools such as Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, or Microsoft PowerBI

Benefits

Opportunities for professional development and growth; access to the global WPP Media and WPP networks; exposure to the latest media types, platforms, and tools; employee resource groups; frequent in-office events; hybrid working approach with teams in the office around four days a week