Associate, Data & Analytics, Pakistan

We are currently looking for a Manager Data & Analytics to join us. In this role, you will be assisting the Associate Business Director - Digital & Data quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Mindshare. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials. This role reports to: Business Manager.

Responsibilities

Understand the business needs of internal stakeholders, solve their problems by using data and translate data into business insights and analysis; Support data & analytics team and other stakeholders with analytics agendas impacting campaigns; Develop and maintain measurement framework; Support campaign optimization; Become a confident user of systems and tools within GroupM and the industry; Build relationships internally across disciplines and countries; Support teams in analyzing data and finding insights; Formulate strategic recommendations with data & analytics team and above based on gathered insights; Collaborate with the team to develop new tools and solutions; Collate data and support data & analytics team with the delivery of reporting for clients; Audit new external tools to build a wider knowledge of the market; Measure and optimize campaign performance and/or tests and trials

Requirements

Natural affinity with numbers and analysis; strong Excel / G-sheet skills; strong verbal and written communication; strong attention to detail and ability to manage multiple tasks; competent querying languages (e.g., SQL, Python); ability to create dashboards on tools like Power BI, Google Data Studio, Tableau; familiarity with statistical modelling (e.g., seasonality, multi-touch attribution); familiar with statistical / programming languages (e.g., Python, R); at least a Master's degree in Business Administration, Statistics, Marketing or Finance; minimum 2 years of experience in media/marketing data and analytics

Benefits

Competitive medical, vision, and dental insurance; significant paid time off; employee wellbeing facilities; employee mental health awareness days; access to global WPP Media & WPP networks; employee resource groups; in-office events