Associate Director - Research

YouGov America Inc. seeks an especially experienced market research professional with specific expertise and interest in the Fast-Moving Consumer Goods (FMCG) sector. As an Associate Director/Director in this sector you will utilize your research and account management skills to work directly with end clients as well as senior executives and junior staff at YouGov. You will typically serve as a point person with clients as you conduct multiple connected and custom projects, working on all phases from proposal writing to survey and project design to results and insights delivery. While you will report to and be part of a team primarily based in the New York, NY office, fully remote applicants based in the U.S. are also being considered. The base salary hiring range for roles based in California, New York, Colorado, Massachusetts, or Washington State is $100,000 - 110,000 USD. Compensation will be determined by location, job-related knowledge, skills and experience.

Responsibilities

Work both independently and as part of a team to oversee, own, and manage all aspects of connected and custom projects, from proposal/bid phase to survey/screener development, field management, data processing, analysis, report writing, and presenting; Work closely with clients, senior executives, team members, and internal departments to manage project and overall client book of business outcomes; Act as a responsive and trusted advisor/consultant to clients and build strong client relationships that lead to repeat business; Collaborate with Account Management team members on proposals and SOWs by providing research designs, methodologies, pricing and timelines; Design and write connected and custom research reports with actionable insights and recommendations and present findings to clients; Perform analysis on collected data and interpret findings to answer key business questions, applying multivariate techniques; Execute quantitative projects and some qualitative projects or modules as needed

Requirements

Extensive experience (minimum 8+ years) conducting custom, primary market research projects, with majority of that experience on the supplier/vendor side; Specific expertise and interest in the FMCG sector; Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts; Knowledge of and history with stats, including advanced approaches such as segmentation, driver modeling, discrete choice/conjoint/choice-based techniques, MaxDiff, and CHAID/tree diagrams; Proven ability to independently develop/write complex, multi-audience quantitative surveys and qualitative facilitator guides; Proven ability to independently write complex, slides-based research reports focused on business insights; Proven ability to manage and supervise junior researchers, operations functions, and marketing sciences staff; Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, SPSS; Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills

Nice to have

Ability to moderate focus groups and/or one-on-one interviews

Benefits

Paid vacation, holidays and sick days; Flexible working arrangement available; Group medical, dental and vision insurance; Company-paid life and disability insurance; Paid parental leave; 401(k) with company match; Incentive compensation and additional benefits may be available for certain roles