Brand Leads

Responsibilities

Define brand architecture, identity, and world; translate them into impactful GTM strategies; Lead the brand P&L with a 5X topline growth ambition in 2 years; Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery; Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions; Work closely with merchandising on product innovation, aligning design, science, and consumer demand; Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion

Requirements

B-school graduate with ~8 years' experience in D2C/ high-growth brands; High on accountability and number ownership; Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling; Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth; Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results