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Commercial Manager OncoHematology

abbvie Bogotá, Colombia
Full-time Hybrid work

Publication date: 13/11/2026

POSITION OVERVIEW: Lead the commercial strategy and end-to-end performance of the Hematology portfolio, translating deep market, customer and patient insights into clear growth priorities, differentiated brand strategies and high-impact execution. The Commercial Manager is accountable for sales performance, brand KPIs, forecast quality, resource allocation and the identification of new business opportunities across portfolio. The role leads, coaches and develops a team of five Field Sales Representatives and mobilizes the Brand Team and In-Field Team around a shared vision. It requires strong leadership, strategic and financial acumen, scientific credibility and the ability to connect brand strategy, account execution, market access and customer engagement to improve outcomes for patients and deliver sustainable business growth.

Responsibilities

Own the commercial performance of the Hematology portfolio, delivering agreed sales, demand, market-share, margin and Brand KPI objectives; Define and communicate a compelling portfolio and brand vision; Lead marketing inputs to the Strategic Brand Plan, Tactical Brand Plan and Long-Range Plan; Identify and prioritize growth opportunities and develop business cases for growth initiatives; Lead, coach and develop a team of five Field Sales Representatives and a marketing specialist; Set territory objectives, sales targets and performance expectations; Ensure disciplined execution of territory and account plans for priority institutions; Lead the Brand Team and coordinate multidisciplinary In-Field Teams; Build and maintain relationships with KOLs, healthcare professionals, institutions and scientific societies; Lead demand forecasting, scenario planning and performance monitoring; Plan and manage the commercial budget and P&L inputs; Partner with Finance and Supply Chain to align demand assumptions; Ensure compliant planning and execution of sponsorships, events and customer-facing activities; Operate in accordance with applicable laws, industry codes, pharmacovigilance requirements and the Code of Business Conduct

Requirements

Bachelor's degree in Life Sciences, Health Sciences, Business Administration, Marketing or a related field; Minimum seven years of progressive experience in the pharmaceutical or biotechnology industry, preferably in specialty care, oncology or hematology; Proven track record of delivering tangible commercial results, identifying growth opportunities and managing complex brands or portfolios; Deep understanding of hematology markets, customer and stakeholder needs, patient pathways, competitive landscape, reimbursement and market-access dynamics; Strong business acumen, financial literacy, strategic planning, forecasting and analytical capability; Advanced English, written and spoken, for effective interaction with regional and global stakeholders

Nice to have

Advanced degree or formal qualification in business, marketing or healthcare; Prior in-field sales experience, leading commercial teams and working across Marketing, Medical Affairs and Market Access; Experience in onco-hematology, leukemias, lymphomas, innovative medicines, high-cost therapies, launches or indication expansions; Experience with forecasting, budget management, performance analytics, incentive plans and resource allocation; Growth orientation, inspirational people leadership, influence and collaboration, integrity and compliance leadership
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