Consumer & Shopper Insights Manager

The Consumer & Shopper Insights Manager is RYZE's voice of the consumer and shopper, translating custom research into clear direction for innovation, packaging, go-to-market strategy, and marketing investment. This role owns the end-to-end research process partnering closely with Marketing, R&D, and Category teams. It's a high-visibility, cross-functional role for someone who wants their insights shaping nearly every major consumer-facing decision at a fast-growing beverage brand. This is the first of four planned hires for a growing Category Management team.

Responsibilities

Own the full lifecycle of custom qual/quant research (concept tests, U&A, packaging/claims testing, segmentation, conjoint/MaxDiff, shopper intercepts) from study design through vendor management to actionable recommendations; Select and manage the right methodology and vendor for each business question, balancing speed, cost, and rigor; Build and maintain a rolling consumer/shopper learning agenda with brand, innovation, and category teams; Partner with R&D and Marketing to inform the innovation pipeline, testing concepts, flavors, formats, and claims at each stage-gate, and translating white space into actionable briefs; Provide fact-based recommendations on packaging design and structure using shopper research and testing tools; Deliver consumer and shopper insights that shape go-to-market strategy, positioning, and messaging for new and existing products; Partner with Marketing to inform marketing mix and spend decisions, evaluating campaign concepts, creative, and channel strategy through a consumer lens; Own or co-own brand health tracking with an external vendor and present findings and recommendations to senior leadership

Requirements

Bachelor's degree with 5-7+ years in marketing, market research, statistics, or related field; Background in CPG required; Food and beverage industry experience strongly preferred; Demonstrated experience leading custom qualitative and quantitative research end-to-end, including vendor management; Excellent storytelling and presentation skills, able to turn complex data into a clear, actionable narrative for both technical and executive audiences; Strong project management skills with the ability to manage multiple studies and stakeholders simultaneously in a fast-paced, entrepreneurial environment; Hands-on proficiency with syndicated scan data tools (e.g., Nielsen, SPINS) and shopper data platforms (e.g., Numerator, 84.51°); Advanced proficiency in Excel and PowerPoint; Strong project management skills, with the ability to juggle multiple retailer requests, reporting cadences, and deadlines at once; Low-ego, team-first; Self-starter; Comfortable in ambiguity; Builder at heart; Mission-driven

Nice to have

Food and beverage industry experience

Benefits

Competitive hourly or monthly contract compensation; Fully remote, flexible work environment; Opportunity to work on high-impact performance creative for a fast-growing brand; Access to RYZE creative assets, tools, templates, and performance insights