CRM Manager - Member Engagement (Germany)

As a CRM Manager, you'll play an important role in delivering Tide's CRM strategy in Germany, helping shape how we engage with our SME audience from onboarding through to retention. You'll work within our established UK/Europe Lifecycle team to deliver relevant, timely communications that keep members engaged with Tide's range of products and services. Tide is a small business banking platform supporting over 2 million members globally across the UK, India, Germany and France.

Responsibilities

Manage and deliver CRM activity for the German member lifecycle within the wider UK/Europe Lifecycle team; activate new members onto the Tide platform; engage existing members with Tide's products and services; reactivate lapsing members; build new automated and standalone campaigns and optimise existing journeys; create and QA German communications, working with German and English copy; support a CRM test-and-learn programme across in-app, push notification, email and SMS; analyse campaigns and journeys, identify trends and opportunities, and share performance insights and recommendations; build and maintain reporting and dashboards to monitor CRM performance; work with Product, Marketing and other teams to support product adoption, cross-selling and upselling; work closely with the Member Accession Marketing team to create a consistent journey from lead through to membership and onboarding; support the development and implementation of CRM initiatives, taking ownership of delivery; share campaign results, learnings and recommendations to continuously improve CRM activity

Requirements

3–5 years of experience in CRM, lifecycle or retention marketing, ideally with hands-on campaign delivery experience; excellent verbal, written and interpersonal communication skills in German and English; experience working in a subscription, app-based, fintech or digital business; good understanding of the German market and customer landscape; experience delivering CRM campaigns and programmes against clear objectives and KPIs; strong stakeholder management skills and comfort working with both technical and non-technical teams; hands-on experience with CRM platforms such as Iterable, HubSpot, Braze or Salesforce Marketing Cloud (SFMC); understanding of HTML and CSS and comfort working with CRM templates and communications; confidence working with data and BI tools such as Looker or Tableau; experience with segmentation, targeting and personalisation; experience planning and executing tests across CRM channels and using results to optimise future activity; strong written and verbal communication skills and ability to present campaign performance and recommendations; comfort managing multiple campaigns and projects and adapting to changing priorities; hands-on, delivery-oriented and motivated by measurable results; curious, organised and detail-oriented; enjoys collaborative, fast-paced, cross-functional work

Nice to have

Experience in the German payments or fintech sectors; knowledge of the German banking sector; experience with Salesforce Marketing Cloud (SFMC)

Benefits

25 days of paid leave per year; additional 3 days of paid leave for volunteering or L&D; professional L&D budget; extended parental leave; mental health support through Plumm; one-off home office budget; work and travel globally; team socials; sabbatical leave; option to take your work device as your own (eligibility applies)