CRM Manager

Mindly is an international product company, a marketplace for psychologists and their clients. The company has over 1,000,000 clients in more than 40 countries, with a primary focus on Tier-1 markets. We are looking for a CRM Manager to join our team and take full ownership of building and scaling the CRM function at Mindly. The role is remote, ideally with a location in the CET or EET time zone.

Responsibilities

Design, launch, and continuously optimize user communications across Email, Push, and In-App messages; Run daily performance analysis of CRM campaigns, communications, and promo mechanics, turning insights into clear hypotheses and experiments for improvement; Own audience segmentation end-to-end: define targeting rules, build segments, and implement them in automated, trigger-based journeys; Monitor and improve core delivery and engagement metrics (Open Rate, CTR, Delivery Rate, Unsubscribe/Spam Rate), ensuring consistently high-quality reach; Plan, execute, and analyze A/B tests with a strong focus on business outcomes (Conversion, LTV, Retention, Churn, etc.); Work closely with product team to ensure CRM touchpoints form a cohesive, consistent user experience across the product

Requirements

2+ years of hands-on experience in Email Marketing, push notifications, and in-app messaging as core user communication channels in a product-led environment; Practical experience with ESP tools such as Customer.io, Iterable, eSputnik, MailChimp, or others; A proactive mindset and a high level of autonomy

Benefits

Therapy budget for sessions with any of the company's psychologists; 20 days of paid vacation; Unlimited sick leaves; Competitive compensation; A fast-growing product company where you are a true part of its success; A strong team of A-players