Data Operations Lead, B2B

The Vertical Data Operations Lead (B2B & Lead Gen) is a senior individual contributor embedded at the intersection of new business, marketing measurement, and complex pipeline data delivery. This role serves three distinct functions: supporting the pre-sales process on large B2B and Lead Gen engagements, contributing to Power Digital's marketing measurement programs, and owning the data onboarding and integration experience for B2B and Lead Gen clients post-signature. The role reports to the Director of Data Operations & Enablement and works closely with the Appraisal team, the Measurement team, Analytics Engineering, and client account leads.

Responsibilities

Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature, from scoping through integration validation and measurement readiness; Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution nuances; Coordinate standup of B2B and Lead Gen data pipelines, including CRM connectors, MAP integrations, demand gen platforms, and call/form tracking tools; Own the ingestion and normalization of unstructured lead data sources, leveraging AI-assisted schema mapping and data extraction where applicable; Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering; Maintain living integration documentation per client; Join sales calls and pitch meetings for large B2B and Lead Gen prospects; Conduct pre-signature data audits and flag custom data requirements and red flags before contract; Partner with the Appraisal team to scope data complexity into deal pricing; Produce pre-sales data profiles; Support the Measurement team's data readiness requirements for MMM programs; Own data input preparation for pipeline-focused measurement models; Serve as the B2B and Lead Gen data subject matter expert for incrementality and attribution programs; Employ AI technologies to enhance and optimize business processes; Utilize Power Digital's Nova ecosystem as it relates to the department

Requirements

4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities; Deep hands-on experience with B2B and Lead Gen data ecosystems, including CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase); Proven experience handling unstructured and non-standard lead data ingestion, including CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines; Solid SQL skills and hands-on Snowflake experience; Comfort in client-facing settings, speaking to data capabilities in sales conversations and gathering requirements from non-technical marketing stakeholders; Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization; Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts; Proficiency in spoken and written English at an advanced level