Digital Demand Generation Manager

As the Digital Marketing Manager, you will play a key role in fueling Glia's demand generation engine. The primary focus is leading virtual events and webinar strategy, serving as the end-to-end strategist, producer, and marketer for live digital programs. You will also manage paid online advertising channels and content syndication programs to amplify reach, nurture prospects, and generate qualified leads across the marketing funnel. Glia is the #1 Banking AI platform, empowering community and regional financial institutions.

Responsibilities

Plan, schedule, and execute a high-performing webinar schedule; Manage all pre- and post-production logistics, including event landing pages, speaker prep, rehearsals, tech checks, live moderation, and audience Q&A; Build multi-channel promotional strategies (email cadences, paid social, internal promotion) to maximize live attendance and on-demand views; Lead post-webinar follow-up workflows and repackage webinar recordings into evergreen lead assets; Work with an outside agency to direct and optimize paid acquisition channels (LinkedIn Ads, Google Search/Display, Retargeting); Manage performance ad spend, optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA), and continually test ad creative, messaging, and audience targeting; Select, negotiate with, and manage third-party content syndication partners and publishers; Monitor lead quality from syndication vendors, ensuring compliance with ICP standards before passing leads to Revenue Operations; Identify opportunities to streamline manual event tasks by leveraging AI tools and automated workflows

Requirements

3-5+ years of experience in B2B marketing programs and demand generation, both developing and executing programs; Experience owning and running end-to-end webinar programs from platform set-up to live production; Hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads; Exceptional project management and organizational skills with a strong eye for detail and the ability to manage multiple event timelines simultaneously; Action-oriented problem solver who thrives in fast-paced environments and enjoys handling logistics end-to-end; Great interpersonal and written communication skills with a customer-service mindset when working with internal stakeholders and external vendors; Familiarity with marketing tools and software such as Salesforce, Marketo, Google Workspace, Asana, and Zoom

Nice to have

SaaS and/or banking experience

Benefits

Competitive compensation and benefits; People-first culture that values growth, connection, and authenticity; Opportunities for career growth and skill development in field and experiential marketing; Collaboration with an innovative, supportive marketing team