Director, Analytics

Serve as a strategic advisor and technical partner, driving data maturity and digital measurement excellence for complex clients. Sitting at the intersection of advanced measurement, web and app analytics, and marketing technology architecture, craft robust measurement and data strategies that empower data-driven decision-making. Guide high-impact client engagements while partnering with growth and pitch teams to secure new business, and help shape the agency's strategic marketing and experience analytics offering.

Responsibilities

Facilitate executive and stakeholder discovery workshops; Assess technology maturity, organizational challenges, and capability gaps; Identify opportunities across web/app, customer data, personalization, and journey orchestration; Translate technical findings into clear business value and actionable recommendations; Develop strategic roadmaps that drive client business objectives; Quantify solution value via ROI, efficiency gains, and accelerated time-to-market; Architect cross-platform solutions within the broader marketing technology ecosystem; Deliver compelling business cases, architectural diagrams, whiteboarding, and integration concepts; Collaborate with partnership sellers, account managers, and technical SMEs; Support business development via technical storytelling and solution positioning; Advise on partnership licensing and growth opportunities; Build client trust through strategic consultation and thought leadership; Stay at the forefront of analytics technologies, privacy, AI capabilities, and digital experience trends; Create reusable frameworks, business case models, and discovery approaches across engagements; Mentor, upskill, and share knowledge with teammates to elevate overall practice maturity

Requirements

Proven experience designing and architecting scalable cross-platform data and marketing technology solutions, with demonstrated success driving value from martech investments; Proven track record delivering client solutions within a digital agency or consulting environment; Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms; Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection; Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data; Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP)

Nice to have

Experience with server-side tagging and Conversion APIs (CAPI); Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing; Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase; Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud; Familiarity with Google Marketing Platform (SA360, DV360, CM360)