Director, Social, GCS

The Paid Social, Senior Account Associate Director is the paid social lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).

Responsibilities

Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy; Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team; Develop and create paid social best practices in region, coordinating with global EMEA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team); Be the primary contact point between the Media Activation team and regular stakeholders, both internal & external, for their account(s); Develop strong relationships with clients and key suppliers, leading team communications with these stakeholders; Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social (e.g. programmatically-bought via DSPs); Manage and develop vendor relationships within paid social, working closely with the Platforms & Emerging Media team where applicable; Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time and maintain a POV here; Develop thought leadership pieces & case studies throughout the course of the year; Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams

Requirements

Proven experience at Activation Director level in a Digital Media or Advertising role (including some aspects of managing P&L); Proven Project Management, Leadership and People Management Experience; Experience with planning and running large-scale paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms; Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.; Experience of managing paid social vendor relationships; Regularly contributes to paid social best practices and campaign processes; End of quarter wrap up and review content for biddable campaigns; Responsible for Biddable media planning and strategy

Nice to have

Experience with Google Analytics (plus certification) desirable; Experience with programmatically-bought paid social activity desirable; Some experience with paid search, programmatic display & reservation-based buying desirable

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups and in-office events