Education Content Marketing Lead

OpenAI's Education team is building products and programs that advance how people learn with AI. We work across students, educators, institutions, and education communities to help people use AI thoughtfully and effectively. We're looking for an Education Content Marketing Lead who combines exceptional editorial and curriculum judgment with strong content-marketing instincts, a builder's mindset, and an engineer's approach to scale. This is a hands-on role spanning long-form editorial, curriculum, video, visual content, channel strategy, and content operations.

Responsibilities

Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse; Apply an engineer's mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards; Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata; Produce and edit content across formats, including long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels; Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content; Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners; Own and grow education-specific channels across social, email, websites, and blogs through audience strategies, editorial plans, and consistent publishing programs; Set growth and engagement goals, define measures of content quality and efficacy, instrument tracking, analyze performance, and use experiments to improve results; Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with cross-functional teams; Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors

Requirements

Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production; Strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content; Experience building or materially improving content systems, workflows, templates, governance, tooling, automation, or publishing operations; Experience owning digital channels and using audience and performance data to set growth goals, design experiments, and deliver measurable results; Strong video storytelling experience, including scripting, structural editing, interview preparation, and collaboration with production and post-production specialists; Ability to turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams; Experience sourcing and onboarding external partners and fluency with content-management, digital-asset-management, project-management, analytics, and automation tools

Nice to have

Experience working in education, edtech, AI, or another technical field; Experience creating both curriculum or professional-learning resources and audience-facing marketing content