[EU] Senior Growth Product Manager — User Activation (Europe)

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, connecting users to the future of digital finance.

Responsibilities

Own the end-to-end App user experience, driving improvements in product distribution efficiency and user journey fluency; Establish App-wide product experience standards and design guidelines to ensure consistency across touchpoints; Lead user-facing design for innovative products (e.g., AI-powered trading), exploring new approaches to improve trading retention; Define user segmentation and conversion strategies for trading products to increase transaction frequency and depth; Own the localization strategy for European markets, ensuring product flows, copy, visuals, and UX patterns are adapted for key EU markets (e.g., DACH, France, Benelux, Nordics, Southern Europe, CEE), accounting for cultural nuances, local user behavior, and regional regulatory requirements (MiCA, local AML frameworks); Drive regional activation and conversion optimization by identifying market-specific friction points in the European user journey and tailoring onboarding, KYC flows, nudges, and feature presentation to local user expectations and compliance requirements

Requirements

5+ years of user-facing product experience; Proven ability to take innovative products from 0 to 1 with hands-on execution; Platform-level product thinking, able to build frameworks and standards that scale team output; Experience with user segmentation and conversion funnel optimization; data-informed decision making; Strong cross-functional communication skills; able to drive results independently in complex orgs; Experience managing localization for multi-market European products, including understanding of i18n workflows, vendor management, and balancing a global product with local relevance; Deep familiarity with European user behavior and market nuances, including how product expectations, payment preferences, trust signals, and communication styles differ across Western, Northern, Southern, and Central/Eastern Europe; Awareness of European regulatory landscape, including working knowledge of MiCA, GDPR, and how compliance shapes the user experience (KYC/KYB flows, risk disclosures, marketing restrictions); Trading platform or fintech background preferred; Bilingual in English and Mandarin would be preferred

Nice to have

Trading platform or fintech background; Bilingual in English and Mandarin

Benefits

Study Growth Fund: support for professional development and continuous learning; Internal Events: regular team-building activities, workshops, and events; Global Collaboration: diverse, international team; Career Advancement: opportunities for growth and advancement within a rapidly expanding global company; Internal Mobility: internal job opportunities to help build your career path