FTC B2B Influencer Marketing Lead, EMEA

OpenAI is hiring an FTC B2B Influencer Marketing Lead, EMEA to build and scale OpenAI's influencer marketing capability across knowledge workers (KW), business decision-makers (BDMs), and developer audiences. The role owns strategy and hands-on delivery across multiple European markets, with the UK, France, and Germany as first priorities. The role is a zero-to-one builder role covering strategy, creator and agency networks, operating model, and measurement. The role is a fixed-term contract based in London with three days per week in the office and regular travel across Europe, particularly to France and Germany.

Responsibilities

Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences; Build a bench of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe; Develop differentiated creator plans for the UK, France, and Germany; Source, evaluate, and build relationships with creators, including outreach, briefing, negotiation, contracting, content development, activation, and relationship management; Design curated creator programmes and high-value experiences that deepen long-term partnerships; Build an always-on creator portfolio alongside launch, event, and campaign activations; Work with existing agencies and lead selection and onboarding of new specialist agencies; Partner with the media agency on paid amplification strategies for high-performing creator content; Partner with Performance Marketing and Growth teams on bespoke influencer content; Operationalise the end-to-end influencer process, including compliance, disclosure, approvals, and asset management; Set programme goals and build a measurement framework linked to audience and business outcomes; Define and report a balanced scorecard and recommendations on creators, formats, platforms, markets, and investments; Manage budgets, agency scopes, creator fees, usage rights, and production investment; Partner with internal teams to ensure content is technically accurate, locally relevant, and compliant; Bring creator and community insight back into the organisation

Requirements

8+ years of experience in influencer marketing, creator partnerships, B2B content, developer marketing, or an adjacent discipline, including substantial ownership of influencer programmes; Deep connection to the European creator economy with an existing network of relevant creators, agents, managers, platforms, and specialist agencies, particularly in technology, AI, SaaS, developer tools, or adjacent categories; Proven track record building influencer programmes for developer or highly technical audiences; Experience taking an influencer or creator programme from zero to one; Experience building curated creator programmes that develop long-term strategic partnerships; Ability to develop creator strategies for knowledge workers and business decision-makers; Experience operating across multiple European markets, including the UK, France, and Germany; Fluent English; Experience directly managing agencies and creator partners, including selection, onboarding, briefing, negotiation, contracting, production, usage rights, paid amplification, and performance management; Understanding of organic and paid creator distribution economics and ability to partner with a media agency; Analytical strength in setting goals, designing measurement approaches, and reading performance data; Strong editorial and technical judgement combined with operational rigour; Strategic and hands-on working style; Ability to build trust quickly across creators, agencies, marketers, technical teams, and senior stakeholders; Motivation by AI and helping developers, businesses, and knowledge workers in Europe adopt transformative technology responsibly

Nice to have

French and/or German language skills