General Manager - Bershka Blanchardstown

As a Bershka General Manager, you are accountable for the end-to-end performance of a high-volume, fast-moving store. You lead with ownership, pace and calm, delivering strong commercial results while creating a high-energy, inclusive culture and an excellent customer experience. Bershka is trend-led and fast. Success requires agility, strong visual standards, and visible leadership. Reporting to Brand Manager / HR Manager.

Responsibilities

Own store performance and act quickly using data, insight and product knowledge; Deliver sales, productivity and profitability through clear priorities and daily follow-through; Drive commercial launches and marketing initiatives; Ensure merchandising reflects best sellers, trends and customer demand in real time; Deliver consistent visual standards and fast floor execution; Ensure customer journey stays smooth and engaging; Ensure replenishment is completed accurately and on time; Maintain organised stockroom; Deliver consistent standards across security, shrinkage, cash desk procedures, health & safety and compliance; Maintain high cleaning and presentation standards; Report maintenance issues and follow up to resolution; Build engagement and performance through visible leadership; Give regular feedback and address issues early and fairly; Recruit inclusively; Develop leaders through coaching and development programmes; Build succession plans; Manage the hours budget; Build rotas reflecting trading patterns and operational priorities; Monitor productivity and cash-unit performance; Ensure service minimums are met and continuously improved; Lead the team to create a fast, friendly and engaging customer journey

Requirements

Experience leading a fast-paced, high-volume retail operation; Strong commercial results and ability to drive performance through people; Confident leadership of large teams, including coaching and performance conversations; Strong operational discipline (stock, shrinkage, cash, compliance); Passion for fashion and strong understanding of trends and competitors; Ownership; Emotional intelligence; Calm under pressure; Adaptability; People development; Values & integrity; Commercial and trend awareness