Growth Lead, Japan

The Growth team drives user and revenue growth across ChatGPT's consumer and business segments worldwide, working across the full funnel from acquisition and activation to retention and monetization. We're looking for a growth lead in Japan to shape and execute ChatGPT's growth plans, partnering with the Japan GM to understand local users, identify the biggest growth opportunities, and turn those priorities into product improvements, funnel optimizations, and performance marketing tests.

Responsibilities

Partner with the Japan GM to set a country growth plan and roadmap priorities, with clear hypotheses, owners, dependencies, and measurable outcomes; Use user research, funnel and cohort data, and competitive insight to find local friction and prioritize the opportunities that matter most to users; Run performance marketing tests in collaboration with regional marketers across relevant channels, creators, and partners, using incrementality, CAC, payback, and LTV to decide what to scale; Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion, and work with Product, Engineering, Design, and Data Science partners to prototype, test, and ship locally relevant experiences; Partner with regional Marketing and central media teams to brief and prioritize audience, positioning, creative, and channel tests based on the country plan; Own the country growth scorecard across acquisition, retention, paid conversion, and unit economics, and connect priority use cases, product improvements, and acquisition plans into a coherent journey from first exposure to repeated value; Run the growth operating cadence with the GM and regional teams, aligning central and local partners on results, trade-offs, dependencies, and next steps; Build and operate segmentation, lifecycle journeys, growth tooling, performance marketing and product experimentation capabilities that can be scaled across markets

Requirements

10+ years of experience across product growth, growth marketing, data science, or growth strategy and operations, with hands-on execution in a fast-moving technology company; A user-first track record of turning local research and behavior into product and growth priorities, then shipping improvements with measurable impact; Strong command of acquisition, activation, retention, and monetization funnels, including technically rigorous experimentation and interpretation; Practical performance marketing experience across audience, channel, creative, and measurement decisions, and the ability to partner effectively with media specialists; Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC, payback, and contribution margin; Experience adapting and running campaigns across markets, using local audience behavior, channels, language, and cultural context to improve relevance and performance at scale; Experience owning growth goals and delivering measurable user or revenue outcomes across product and marketing levers; The ability to influence and align central and regional teams, translate local needs into scalable approaches, and make progress through ambiguity