Growth Marketer, SEO and Lifecycle

Rare Candy is a leading marketplace dedicated to trading card games (Pokémon, MTG, Lorcana, and more) used by millions of collectors to buy, sell, and showcase their collections. The company grew almost 30x last year. The Growth Marketer will take the programmatic SEO program to the next level and help refine lifecycle marketing. The role reports to the Director of Growth, in the Growth department. Location: Dallas, Austin, or Remote (US) with Central/Eastern overlap.

Responsibilities

Own the programmatic SEO roadmap and build operation; Use what's working in the blog to find page types, keyword clusters, and internal-linking opportunities worth scaling; Prioritize current Pokémon sets first, then MTG, Lorcana, and Riftbound as capacity allows; Build programmatic pages using card and product data, automation tools, and AI; Work with engineering on structured data, indexing, and technical SEO; Build Instapack pages ahead of launches and coordinate timing with the team; Set quality checks for accuracy, duplication, and brand voice, and hold every batch to them; Track rankings, impressions, organic traffic, activation, and revenue; Partner with the lifecycle team on email, push, segmentation, activation, and retention campaigns; Help test whether offers like bonus candy improve retention; Run a weekly SEO production and performance review

Requirements

2 to 4 years in SEO, organic growth, lifecycle marketing, or a related growth role; Hands-on SEO on a large or data-heavy site; Comfortable building with automation and AI tools and using them to produce at scale; Knows Google Search Console, analytics tools, and keyword research tools well; Comfortable working with large datasets and templates; Has worked on email, push, segmentation, or retention campaigns; Knows where AI gets things wrong and builds checks to catch it; Strong project manager who keeps writers and timelines moving; Checks own work before others see it and brings decisions rather than drafts; Into Pokémon, TCGs, collectibles, or another enthusiast community

Nice to have

Programmatic SEO experience; Experience at a marketplace or catalog-heavy site where every item, set, or listing gets a page; Experience with Customer.io, Iterable, or a similar lifecycle tool

Benefits

Equity; Full benefits: health, dental, and vision coverage; 401(k); Wellness stipend; Monthly dogfooding budget to spend on cards