Lifecycle Marketing Manager

We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula. You'll lead the development and execution of multi-channel lifecycle strategies (email, SMS + push) to help make mental healthcare work for everyone. You'll work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program, refine our reporting and analytics capabilities, and expand our test-and-learn program to continuously improve patient and provider engagement.

Responsibilities

Lead the development and execution of multi-channel lifecycle strategies (email, SMS + push); Work independently and collaborate with cross-functional teams to create an intelligent, personalized lifecycle program; Refine reporting and analytics capabilities; Expand the test-and-learn program to continuously improve patient and provider engagement; Work in the B2B and D2C parts of the organization to improve the speed and quality of patient access to mental healthcare and ensure providers in the network are set up for success

Requirements

5+ years of experience in a lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns; Hands-on experience with enterprise-level ESPs (Iterable and Hubspot preferred), including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation; Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance; Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail

Nice to have

Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Engineering, Operations, Support, and others; Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment; Experience working in a healthcare, mental health, or marketplace environment; 1+ years experience at a high-growth start-up; Experience with more complex lifecycle programming like HTML or SQL; Experience using BI tools (preferably Looker and Amplitude)

Benefits

100% remote work environment with working hours that support work-life balance (must be based in United States, currently not hiring in Hawaii); Full transparency of pay ranges regardless of where you live in the United States; Comprehensive health benefits: medical, dental, vision, life, disability, and FSA/HSA; 401(k) plan access; Generous time-off policies, including 2 company-wide shutdown weeks each year for most employees; Paid parental leave for all parents, including birthing, non-birthing, adopting, and fostering; Employee Assistance Program (EAP); Quarterly department stipend; Community and employee resource groups; Home office stipend and $50 monthly stipend for internet or cell phone expenses; Wellness at Rula program with year-round wellness initiatives and a $50/month wellness stipend